Digital Marketing & Web Specialist

Summary:

Fior di Sole is looking for a hands-on Digital Marketing & Web Specialist to help own our digital presence across all of our portfolio of brands. This is a hybrid role for a rare kind of person: someone who can plan and run paid, social, and influencer programs, and who can also build the web pages, landing pages, and digital assets that bring those programs to life. You'll execute integrated digital campaigns, support media budgets and agency partners, and measure what's working. You'll also design, build, and maintain our brand websites and e-commerce experiences.

Reports to: Ownership
Classification: Full-time, Exempt
Compensation: $75k - $90k
Location: 100% on-site at Napa, CA offices


Core Responsibilities:

• Help develop digital marketing plans and own their execution, in line with brand, marketing, and business objectives.
• Use consumer insights, market trends, and performance data to find growth opportunities.
• Bring ideas to brand teams on digital innovation and emerging platforms.
• Track performance and share actionable insights and recommendations through regular reporting and campaign reviews.
• Plan, launch, and optimize paid media campaigns across social, search, affiliate, and emerging platforms.
• Run organic and paid social, including content calendars, scheduling, publishing, community engagement, and brand governance.
• Keep the brand voice and visual identity consistent on every channel.
• Support influencer and creator programs, including partner outreach, coordination, compliance, and performance tracking.
• Help carry out co-marketing initiatives, partnerships, and promotional campaigns.
• Design and build responsive, polished web pages and sites using HTML5, CSS3, JavaScript, React, and WordPress/CMS platforms.
• Turn design mockups, wireframes, and brand guidelines into pixel-perfect pages that work across browsers.
• Build and customize CMS templates and themes (WordPress/PHP) for brand, marketing, and corporate sites.
• Maintain and improve brand websites, e-commerce platforms (e.g., WineDirect), and retailer program pages.
• Optimize UI/UX for key user journeys such as navigation, multi-step forms, and checkout.
• Integrate sites with APIs and third-party platforms, and keep improving performance, accessibility, and SEO.
• Use modern workflows (Git, CI/CD, Jira, Figma) to ship reliable, well-documented, production-ready work.
• Create, organize, and maintain digital assets, including web graphics, social content, campaign materials, photography, and video.
• Adapt and optimize assets for web, social, email, and advertising, and make sure they're properly formatted and brand compliant.
• Research and recommend marketing tools and technologies that improve effectiveness.
• Other duties as assigned.

Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, Computer Science, Web Development, or a related field, or equivalent professional experience.
• 3-5+ years of experience across digital marketing, social media, e-commerce, and/or web development.
• Hands-on experience with Meta Ads Manager, social media platforms, and influencer or creator marketing.
• Proficiency in HTML5, CSS3, JavaScript, and WordPress/PHP, with a track record of shipping live websites.
• Working knowledge of web analytics, SEO best practices, and social and paid media performance metrics.
• Strong UI/UX sensibility and the ability to turn brand guidelines into intuitive, polished experiences.
• Experience creating and adapting digital content using Adobe Creative Suite or similar tools.
• Familiarity with social media scheduling, analytics, and publishing tools.
• Excellent written and verbal communication skills and the ability to collaborate across all levels of the organization.
• Strong time management and organizational skills, with the ability to juggle multiple projects and deadlines.

Preferred

• Experience with React and TypeScript.
• Experience building on WineDirect or similar wine/e-commerce platforms.
• Experience working with agencies or supporting marketing budgets.
• Wine, beverage alcohol, CPG, or lifestyle brand experience.
• Photography skills.

Physical Requirements & Demands:

• Ability to sit and work at a computer for extended periods.
• Ability to occasionally lift up to 20 pounds.
• Ability to occasionally travel between company locations, as needed.

Our Benefits:

• Medical, Dental, and Vision Insurance - Full suite of healthcare coverage options to meet individual and family needs.
• Life and AD&D Insurance - Company-provided coverage for added peace of mind.
• Paid Time Off (PTO) - 14 days of annual PTO to rest, recharge, and prioritize personal well-being.
• Paid Family Medical Leave - Company-paid leave to support employees during important family or medical situations.
• 401(k) Profit Sharing Plan with Company Match - Plan for your future with our retirement savings plan, including generous company matching.
• Holiday Pay - Paid holidays provided throughout the calendar year.
• PTO Donation - Employees can donate PTO hours to a shared bank or directly to a co-worker in need.
• Employee Assistance Program (EAP) - Confidential, company-provided support for mental health, financial counseling, legal guidance, and more.
• LifeMart - Access to exclusive discounts and special offers on products and services through the LifeMart employee savings program.
• Pet Insurance - Optional coverage to help care for your furry family members.
• Employee Wine Discounts - Enjoy generous savings on our portfolio of wines.
• Supplemental Benefit Options - Access to a variety of voluntary benefit programs for additional coverage and personalized support.

Please note it is not typical for a new hire to be offered compensation at or near the top of that range. The final salary offered will depend on several factors, such as the candidate's qualifications, education, and experience. It will also take into account internal equity as well as alignment with current market data.


We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace