Director of DTC Growth

Job Description

Job Title: Director of DTC eCommerce

Location: Fort Lauderdale, FL

Department: Marketing / Digital Commerce

Reports To: Chief Marketing Officer

Position Summary

The Director of DTC eCommerce is responsible for driving the company’s eCommerce strategy, growth, and performance across Shopify. This role oversees the end-to-end eCommerce operations, including Shopify management, digital marketing, conversion optimization, subscriptions, analytics, and customer experience.

Key Responsibilities

Strategic Leadership:

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• Develop and execute a comprehensive eCommerce strategy to drive revenue growth, customer acquisition, retention, and profitability.
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• Lead digital initiatives that enhance the brand’s online presence and customer journey.
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• Collaborate with executive leadership to align eCommerce goals with broader business objectives.
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Marketing & Conversion Optimization:

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• Drive paid and organic traffic through SEO, SEM, email, social media, and affiliate channels.
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• Oversee A/B testing, personalization, and conversion rate optimization strategies.
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• Utilize analytics tools (Google Analytics, Shopify Analytics, etc.) to measure KPIs and inform data-driven decisions.
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Team Leadership:

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• Build and lead a high-performing eCommerce team, including digital marketing, content, and operations staff.
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• Foster a culture of innovation, collaboration, and accountability.
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Qualifications

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• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
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• 10+ years of progressive experience in eCommerce, with at least 5 years in a senior leadership role
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• Expert knowledge of DTC platforms from scratch, particularly on Shopify.
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• Experience launching subscription programmes.
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• Strong understanding of digital marketing, UX/UI, analytics, and omnichannel commerce.
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• Excellent leadership, project management, and communication skills.
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Compensation & Benefits

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• Salary from $150,000 - $200,000 for the right candidate.
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• Performance-based bonus
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• Health, dental, and vision insurance
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• 401(k) with company match
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• Generous PTO
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