Analista CRM
VAGAS
A Ocean Drop é uma empresa de suplementos nutricionais que busca proporcionar produtos de alta qualidade, com ingredientes naturais e sustentáveis. Nosso objetivo é promover o bem-estar e uma vida saudável por meio de suplementos inovadores e eficazes. Hoje buscamos um(a) profissional(a) para ocupar a cadeira de ANALISTA DE CRM da marca com foco em Gerir o relacionamento com o cliente através de ferramentas de CRM. Responsabilidades e atribuições Garantir que a estratégia de Marketing será executada de maneira adequada e eficiente para todos os produtos; Estruturar jornadas automatizadas de emails de forma personalizada para segmentações de clientes Estratégia de email marketing para ativação da base de acordo com o calendário de campanhas; Atuar com gestão e conexão de tracking de dados para tomada de decisões de Marketing; Atuar de forma colaborativa com stakeholders e clientes internos; Garantir a disponibilidade e qualidade de dados capturados para a geração de reportes precisos; Integrar dados de alcance de mídia e relacionar com os dados de negócios para geração de insights; Apoiar nas ações de rentabilização dos produtos (up/cross-sell) por análise de dados. Propor segmentação de clientes. Requisitos e qualificações Conhecimento sólido em métricas de negócio para CRM (aquisição e share, upsell, crossell, engajamento e retenção de base); Experiência em implementação e integração de ferramentas de CRM; Experiência em mensuração de métricas de Analytics (ROI, ROA, usuários, sessões, tráfego e atribuição de receita); Boa comunicação para participar de projetos e reuniões com os demais times de tecnologia e dados. #J-18808-Ljbffr VAGAS
Vacancy posted 22 hours ago
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