CMI Senior Manager Skin Cleansing Demand Generation

JOB PURPOSE It is an exciting time in personal care, with new trends, benefits, and formats reshaping routines, habits, and attitudes surrounding personal hygiene. Personal Care products help people look, smell and feel better every day, and are a critical part of their everyday life that they would never compromise. Key responsibilities and leadership for this role Lead Unmissable Brand Superiority for Skin Cleansing brands. Innovation Insights & Testing: Horizon 1 Innovation on Dove & Dove Men, E2E on Olly Skin Cleansing. Deploy/ Creation, Testing and Measurement, including digital, social, POSM excellence: Engagement (including Social First Demand Generation) on key cleansing brands Dove, Dove Men, Olly, emerging brands. Lead the agenda for Social First Demand Generation for Skin Cleansing US – from social listening to driving improved creative quality to measurement of impact. Skin Cleansing Category Strategic Foresights: Emerging behaviors, changing/ evolving consumer needs, thought leadership/ future of demand generation marketing for US. Role reports into the CMI Head of Dove Skin Cleansing and Masterbrand, who is also the CMI Head of Skin Cleansing US vertical lead; this role is second-in-command for the US Skin Cleansing CMI and will be part of key leadership team forums - requiring high levels of leadership and ownership. You will interact with many different business partners (cross-brands, cross-functional, local-global, internal and external) in a fast-paced, dynamic, inclusive and fun team culture. So, you’ll be exposed to, learn from, and contribute to a breadth and a depth of marketing and research aspects while working in this role. WHO YOU ARE Have passion to bring people (consumers, shoppers) as the center of everything we do Bring in Foresight to everything we do: not data, but insights. And not just insights but also implications (“so what”). Be able to think big picture, while also not being afraid to get their hands dirty and get into the weeds themselves. Run custom qualitative/quantitative research with or without research agency partners; desk research/analysis by using available sources. Ability to delegate and manage external partners and develop a future fit/ top talent for CMI as a leader. Manage social listening tools and conduct searches, keep a pulse on trends, and deliver insights related to growing spaces. Willing to learn and quickly get familiar with a wide range of business needs and questions. Learn to clearly understand each of them (big or small, structured or random), and then address them with your actionable recommendations/point-of-view. Key areas: in-market business. performance (sales, share, distribution, penetration, etc), pricing, consumer segments like Gen Z, shopper/channel insights, shelf strategy and executions (planograms), e-commerce, brand communication and brand health, innovations, trends. Be a CMI Future Shaper – actively leveraging the right tools that balance the best use of AI along with developing a close human, consumer intimacy across the Skin Cleansing US team. WHAT YOU WILL NEED TO SUCCEED Experiences & Qualifications Undergraduate degree required. Advanced degree in Marketing, Marketing Research, Analytics, Data Science, Statistics, Economics or Business is welcomed. Demonstrated high performance, 10+ years of relevant consumer research experience (such as data analytics, custom research, social platform research and analytics, consulting, retail, or marketing). CPG experience is preferred. Experience in in-market performance data analytics (sales, purchase/usage panel, pricing, distribution, etc.) is a must – both scanning and panel data sources. Experience in brand equity/health area, custom quantitative and qualitative research in addition is preferred. Management experience is required – responsibility for leading and growing direct report. Strong inter-personal communication skills to work effectively in a high-speed, dynamic work environment with a large number of different business partners and stakeholders. Comfortable speaking up to land your perspectives. Curious. Go beyond “do what was asked for” to “proactively look for solutions and opportunities”. You will be a critical part of the business team, not an order-taker or internal supplier. Have a positive and can-do attitude even when facing challenging situations, and have fun! Pay The pay range for this position is $113,900 to $170,900. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. Bonus This position is bonus eligible. Long-Term Incentive (LTI) This position is LTI eligible. Benefits Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. At Unilever, inclusion is at the heart of everything we do We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee. Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. #J-18808-Ljbffr Dormont Manufacturing Co