Marketing Coordinator - Go-To-Market

Working on the Go to Market team is a great way to experience the alignment of marketing strategy, demand generation and marketing technologies. Serving as a member of our team, the Marketing Coordinator will execute campaign, content and event strategies across industry and service line verticals. In this highly collaborative role, you will be the point of contact for assigned campaigns and marketing programs, initiating the creation of content, event execution and activation, working with our cross‑functional marketing team, internal stakeholders, and external partners to launch a variety of experiential, content, and digital tactics. Responsibilities Partner with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs. Responsible for coordination and facilitation of task execution utilizing a variety of marketing technologies and project management tools. Aids in coordinating, planning and implementation around assigned events and sponsorship projects from initiation to reporting. Maintains relationships with external partners/associations, acting as a point of contact for assigned practice areas. Negotiates sponsorship benefits, coordinates the activation and renewal of sponsorship programs, and key deliverables. Event and sponsorship execution may be up to 50% of responsibilities. Creates and edits content for marketing campaigns. Includes writing or editing promotional copy (ads, social, e‑mail) as well as image selection. Supports the implementation of multi‑channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals. Tracks success of marketing campaigns and makes recommendations for improving results in future campaigns. Facilitates the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Marketo, securing approval of content and design from marketing team and relevant practice staff. Maintains expert level of knowledge in CRM and capable of training practice staff in appropriate use of systems to support practice development efforts. Supports data analysis and reporting around campaigns, webinars, events, and marketing initiatives. Traffics workflows for marketing collateral and communications. Oversees edits, requested changes, and approvals. Qualifications Bachelor’s Degree in Marketing, Journalism, Communications, Business Administration or other related subject area. Requires at least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree. Excellent attention to detail. A team player and collaborator. Working knowledge of common software applications and digital tools. For example, Microsoft Office, Teams, variety of ON24 platforms, Marketo, and Microsoft Dynamics. Excellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re‑prioritize as needed. Experience with CRM and marketing automation software a plus. Limited travel is required with this position. This is a non‑exempt position and may require work hours that exceed the standard 40‑hour work week. We are pleased to offer eligible staff a robust benefits package. Eligibility and contribution requirements for some of these benefits vary based on the number of hours staff work per week. Highlights include health, dental, vision, disability, and life insurance. In addition to this, eligible staff are able to take advantage of our Flexible Time Off and various pre‑determined holidays, as well as a 401(k) plan, flexible benefits plans, business‑related travel expense, lodging, and meal reimbursement for business‑related use. A pension plan is also available for eligible administrative and paraprofessional staff. A discretionary bonus plan is available for eligible staff. Plante Moran also offers some contingent staff positions the option to elect health insurance in addition to limited paid sick time. The compensation range for this role in CO, IL, OH, and MA is: $21.00–$29.00 per hour. Plante Moran is an Equal Opportunity Employer. Plante Moran maintains a drug‑free workplace. #J-18808-Ljbffr Plante Moran