Marketing Engagement Coordinator
$44.82k - $54.23kFidelity Cooperative Bank
Salary Grade: 13
SUMMARY:
The Marketing Engagement Coordinator is responsible for supporting the marketing and community engagement efforts of Mutual Bancorp’s family of banks through the coordination, planning, and execution of marketing events, and community, and business development initiatives. This role plays an important part in helping bring the banks’ brands to life locally through events, sponsorships, community activities, Relationship Team initiatives, and other client- and community-facing experiences.
This position is ideal for an organized, creative, detail-oriented team player who enjoys coordinating activities, working with colleagues and community partners, and helping execute initiatives from planning through completion. The ideal candidate will have strong communication and organizational skills, the ability to manage multiple priorities, and an interest in marketing, community engagement, events, and relationship-building.
ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES:
The Marketing Engagement Coordinator will work closely with colleagues across Marketing, Relationship Management and Community Engagement and other areas of the organization to provide coordination and execution support for events, sponsorships, Relationship Team activities, community initiatives, charitable programs, and other marketing efforts.
- Event Planning & Coordination. Assists with the planning and execution of external and internal events, including coordinating locations, vendors, invitations, attendee logistics, promotional materials, signage, supplies, and other event needs. Supports community events, sponsorship activations, Chamber activities, customer events, ice cream truck appearances, and other public-facing experiences.
- Relationship Team & Local Market Support. Supports Relationship Teams and business development colleagues with local outreach and market activation activities. Assists with the planning and coordination of initiatives such as Random Acts of Care, networking and community events, sponsorship activations, local promotions, and other efforts designed to strengthen relationships and increase the Banks’ visibility within their communities.
- Community Engagement & Sponsorship Support. Works with Community Engagement colleagues to coordinate sponsorships, community partnerships, charitable activities, and related events. Helps ensure the organization’s community involvement is effectively activated through appropriate participation, materials, promotion, and follow-up.
- Marketing Coordination & Execution. Provides support for a variety of marketing initiatives and campaigns, including coordinating materials, timelines, promotional items, local advertising needs, communications, and other campaign components. Contributes ideas for new marketing and community engagement opportunities and assists with implementation across the banks’ markets.
- Marketing Materials & Promotional Support. Helps coordinate collateral, promotional materials, event supplies, giveaways, signage, presentations, and other resources needed to support marketing, community engagement, and business development activities. Assists with inventory, distribution, and fulfillment as needed.
- Communications & Content Support. Assists with content gathering, photography, and other communications needs related to events, community activities, sponsorships, and marketing initiatives. May provide support for social media and other digital channels as needed, in coordination with other members of the Marketing team.
- Administrative & Team Support. Provides administrative and coordination support to Marketing and Community Engagement team members as assigned. Maintains organized records, schedules, project information, and other materials and serves as backup to department colleagues as needed.
- Performs other marketing, community engagement, and related duties as requested or assigned.
EDUCATION, CERTIFICATIONS:
- Bachelor’s Degree in Marketing, Communications, Event Management, or related field strongly preferred.
KNOWLEDGE, SKILLS & ABILITIES:
- Minimum one year experience working in a corporate environment and/or a marketing/events organization.
- Knowledge of Microsoft 365, Excel, Word and PowerPoint.
- Understanding of social media platforms and their administrative functions (Facebook, Instagram, LinkedIn, and X [formerly Twitter]).
- Excellent written and verbal communication skills, with the ability to present ideas and report on results effectively.
- Willingness to perform outreach in the form of emails and phone calls.
- Strong attention to detail and time-management skills.
- Basic photo and video production and editing skills a plus.
- Able to perform work independently and remotely within the scope of this job description while also collaborating effectively as part of a team.
- Able to utilize various types of office equipment and technology.
- Able to furnish own transportation to off-site locations as needed.
- Must be able and willing to work flexible schedule, including after business hours and weekends.
- Interest in continuous learning in all aspects of marketing, communications, and community engagement.
COMPETENCIES:
- Must have cyber security awareness to protect the digital environment, the Bank, and customers.
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