Growth Lead, Newsletter Division

Location: In-office, Phoenix, AZ Type: Contract or fractional to start, moving to full-time as spend scales Compensation: $85,000 annual plus performance bonus Reports to: Kim, coordinating with editorial Kim Komando is one of America’s most trusted voices in technology, reaching millions through a top-rated radio show, podcasts, YouTube, and a website with millions of monthly visits. At the center of it all are our newsletters, The Current and Splash of AI, read by almost 1.1 million people every day. Overview We want a lot more of them. That’s your job. What This Role Actually Is We’re looking for someone to own newsletter subscriber growth end to end. Today we spend thousands a day on paid social to acquire subscribers, with room to scale fast when the numbers work, plus a budget behind our referral programs. Right now that spend gets approved without enough analytics to know what’s truly driving growth. You’ll change that. You’ll run the ads, manage the referral engine, test new ways to bring subscribers in, and put real math behind every dollar. Scale what works. Kill what doesn’t. What You’ll Do Run and scale our paid social acquisition (Meta, Instagram, and beyond), from creative briefs to targeting to daily optimization. Manage the daily ad budget and grow it as you prove profitable subscriber acquisition. Own and optimize the referral programs across both newsletters: incentives, mechanics, and the spend behind them. Invent new growth plays. Lead magnets, partnerships, cross-promos, viral loops, landing-page tests, whatever moves the subscriber number. Build the CAC, LTV, and payback math by channel, and stand up clean attribution with UTMs, pixels, and a simple dashboard. Report weekly on what’s growing the list and what’s wasting money, and cut the losers fast. Defend the open rate as the list grows. Subscribers only count if they’re real and engaged. Coordinate with editorial so growth and content pull in the same direction. What You Bring 5-plus years growing a newsletter, subscription, or DTC product through paid social. Hands‑on Meta ads experience with real attribution, not vanity metrics. A track record of managing and scaling an ad budget profitably. Referral or viral‑growth program experience. Strong analytics. You can build a CAC and LTV model from scratch and live in the dashboard. A scrappy, test‑everything mindset. You bring new growth ideas, not just execution. Kill‑threshold discipline. You don’t get emotional about pausing what doesn’t perform. Bonus Points If You Know the Beehiiv platform. Have an affiliate or influencer‑growth background. Have run sweepstakes or contest‑based list growth. Have grown a newsletter past six figures in subscribers. What Success Looks Like First 30 days CAC and LTV model built and reviewed with Kim. Attribution live: UTMs, pixels, dashboard. Current paid social audited, with a test plan approved. First 90 days Paid social scaling profitably against a clear CAC target. Referral programs reworked and producing measurable new subscribers. At least 2 new growth tactics tested, with winners identified. First 180 days Subscriber growth on a clear upward trajectory across both newsletters. Open rate held steady despite the growth. A repeatable, documented growth engine the team can trust. Why You’ll Love It Here You’ll work directly with Kim and a tight‑knit, experienced team behind one of the most recognized brands in tech media. You get a real budget to test, the autonomy to build the system the right way, and the satisfaction of watching your work add real subscribers, week after week. If you think in CAC and LTV, love a good growth experiment, and want to own a newsletter growth engine from the ground up, this is your move. Equal Opportunity Employment We take great pride in our diverse and talented workforce. We recognize that our continued success depends largely on the collective strengths of our employees. Developing the right mix of skills, ideas and individuals requires an unwavering commitment to Equal Employment Opportunity and Affirmative Action. Accordingly, we recruit, hire, train and promote persons in all job titles and ensure that all other personnel actions are administered without regard to an employee’s race, color, religion, national origin, gender, age, sexual orientation, citizenship, veteran status or disability. WestStar is deeply committed to fostering a transparently inclusive workplace environment, and people of color, women, people with disabilities, veterans, and LGBTQIA+ candidates are strongly encouraged to apply. Our company‑wide mission is to reach very diverse audiences, and so, we are committed to having teams and leaders that reflect this mission. #J-18808-Ljbffr Nashville Public Radio