Digital Marketing Specialist

What You'll Do

This is a strategic mid-level digital marketing role focused on driving measurable growth through multi-faceted campaign management. You will own the full lifecycle of multi-platform self–service digital campaigns, from strategic planning and execution to optimization and performance analysis. This role requires a data-driven professional who can deliver immediate results while building our user community.

How You'll Make an Impact

We're looking for a creative and data-driven marketer who can scale our digital marketing efforts while continuously testing and optimizing strategies across paid campaigns to increase brand awareness, generate web traffic, and increase customer engagement. In this role, you will collaborate with cross-functional teams to create impactful strategies that support our overall marketing and business goals.

Position Responsibilities

• Facilitate end-to-end campaign management across Google Ads, Meta Business Suite, Reddit Ads, and other self-service platforms through SEO, SEM, paid social media, and paid advertising campaigns


• Implement tracking using Google Tag Manager, platform pixels, and UTMs for accurate attribution


• Conduct ongoing A/B testing of ad creative, audience segments, bidding strategies, and conversion point experiences


• Create and contribute to reports using GA4 and other platform analytics, providing actionable insights to teams and leadership


• Collaborate with creative, product, and sales teams to align campaigns with business objectives and optimize the full user funnel


• Support third-party advertising campaign buys


• Assist in coordinating paid partnership/sponsorship opportunities


• Monitor and optimize App Store and Play Store pages


• Stay current on industry trends, emerging tools, and digital marketing best practices through continuous learning and certifications


• Assist with other related marketing tasks as needed

Position Requirements

• Bachelor’s degree in marketing, business, or related field (or equivalent work experience)


• 3-5 years digital marketing experience with proven success in campaign optimization and ROI improvement


• Proficiency in Google Suite: Google Ads, Google Analytics, Tag Manager and Looker Studio


• Advanced Meta platform expertise: Business Manager, Ads Manager, Pixel implementation, and Conversion API


• Adaptable, proactive, and self-motivated with the ability to work independently or within a group


• Excellent written and verbal communication skills


• Creative problem-solver with an analytical mindset and strong attention to detail


• Strong project management abilities, managing multiple campaigns and tight deadlines


• Tendency toward ownership thinking and lifelong learner mentality


• Applicants must be currently authorized to work in the US and not require sponsorship now or in the future. Work authorization must be valid for at least the next three years.

Bonus Skills

• Google Ad Manager or programmatic advertising experience


• Affiliate marketing tools (Rewardful)


• Project management software (ClickUp)


• App store optimization (Apple App Store Connect, Google Play Console)


• SaaS or B2B technology marketing background


• B2B and B2C brand experience

If you're a data-driven marketer who thrives on optimizing campaigns for maximum performance and ready to take ownership of our paid media strategy, we want to hear from you.

This role offers immediate impact in a collaborative, growth-focused environment.

Please submit a portfolio that includes both sample campaigns and strategy briefs.

NOTE TO APPLICANTS: Salary or wages listed on Indeed.com or TheLadders.com are not based on actual data for this job listing. The salary ranges that any third party provides with the listing on their websites are based on their own salary calculators and are not accurate for the Northwest Florida area.

*Candidate(s) who are offered a position will be required to successfully pass a pre-employment background check and drug screening.

*TalkingParents is an Equal Opportunity Employer

*MUST PASS DRUG TEST

*No outsourcing or recruiting firms, please.