Email, SMS and Push Marketing Senior Associate

Overview J.Crew gets you dressed every day, for every occasion. Since 1983, we’ve been creating classics that feel familiar and refreshingly new, crafted with unbeatable quality and distinctive point of view. Our commitment to diversity, equity, belonging and sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace. Title: Email, SMS and Push Marketing Senior Associate Reports to: Director, Email, SMS and Push Marketing, J.Crew Location: New York City Overview: Reporting to the Director of Email, SMS and Push Marketing for J.Crew, the Email, SMS And Push Marketing Senior Associate will be responsible for channel strategy & execution, implementing program optimizations, executing regular A/B tests, and reporting on performance. This position will have exposure to all aspects of Email, SMS and Push marketing to help drive the overall marketing strategy at J.Crew and meet daily sales goals. Expertise in Email, SMS and Push marketing at an eCommerce or retail company, with a demonstrated passion for the J.Crew brand, is preferred. Responsibilities Manage all aspects of J.Crew’s triggered email programs to drive customer conversion Oversee day to day and triggered SMS and Push Marketing programs for J.Crew Partner with creative team to create high performing Emails, SMS and Push messages that will drive conversion and increase customer lifetime value Consistently provide insights and channel optimizations from quantitative and qualitative data Own the audience segmentation and personalization strategies to drive customer retention and new customer conversion Analyze and share out creative performance to inform content strategy going forward Collaborate with cross-functional teams to ensure successful and timely delivery of all campaigns QA and approve all campaigns to ensure creative, content, links, and copy are accurate for deployment Partner with cross-functional teams (e.g., Project Management, Merchandising, Planning, and Customer Insights) to drive channel strategy and deliver on business goals and KPIs Collaborate with Marketing Orchestration Provider to drive performance and unlock new capabilities Ensure emails adhere to GDPR and CAN-SPAM legal requirements Qualifications 2-3 years of related experience in email, SMS or push marketing; retail preferred Strong analytical skills; proficiency in Microsoft Excel and Google Analytics Experience with a major ESP (e.g., Braze, Salesforce Marketing Cloud) Strong communication and teamwork skills High level of organization with attention to detail Willingness for occasional night, weekend, and holiday work Interest in learning about marketing financials Self-starter with curiosity Ability to prioritize multiple objectives in a fast-paced, changing environment Aptitude to think strategically but act tactically Confidence in project management and presentation skills Benefits & Perks Health & Well-being: Medical, dental, prescription and vision insurance; family planning support; fitness discounts; medical travel and more Associate Discount: Discount across all brands Summer Fridays: Office closes at 1:00 PM on Fridays during the Summer Community Impact: J.Crew Cares Program and philanthropic efforts Winter Break: Additional break for eligible full-time associates at year-end Note: Availability of benefits and perks may be subject to work location and employment type and may have eligibility requirements. Salary Range: $80,800.00 - $100,400.00 J.Crew Group (JCG) is committed to equal opportunity and part of our total rewards strategy includes competitive compensation, benefits, and perks. We welcome applicants from diverse backgrounds and affirmatively seek a diverse, inclusive workplace. #J-18808-Ljbffr J.Crew