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Associate Director, HCP Marketing, LUMRYZ (IH)

$165k - $190k

Alkermes

Alkermes is seeking a strategic and execution-oriented Associate Director, HCP Marketing as a key member of the LUMRYZ marketing team. This individual will drive HCP launch readiness for the anticipated Idiopathic Hypersomnia (IH) indication for LUMRYZ targeted for 2028, while partnering with the narcolepsy HCP marketing team to support continued growth with the narcolepsy indication.This role will help shape IH HCP strategy and launch readiness plans, build disease state/branded messaging and tactics, digital strategy, and support narcolepsy HCP digital execution. The ideal candidate brings strong HCP marketing experience, launch exposure, and experience operating in specialty and/or rare disease markets. Alkermes has a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home. This role is not eligible for fully remote.Why join Team Alkermes?Alkermes applies its decades of deep neuroscience expertise to develop medicines designed to help people living with complex and difficult-to-treat psychiatric and neurological disorders. A global biopharmaceutical company, headquartered in Ireland with U.S. locations in Massachusetts and Ohio, we seek to make a meaningful difference in the way people manage their diseases. We have a portfolio of proprietary commercial products for the treatment of alcohol dependence, opioid dependence, schizophrenia, bipolar I disorder and narcolepsy, and a pipeline of clinical and preclinical candidates in development for various psychiatric and neurological disorders.We are proud to have been recognized as an employer of choice by many national organizations. In 2024 and 2025, we were certified as a Great Place to Work in the U.S. and named one of Massachusetts’ Top Places to Work by the Boston Globe, a Best Place to Work in Greater Cincinnati by the Cincinnati Business Courier and recognized as a Best Place to Work in BioPharma by Fortune Magazine. Alkermes, Inc. is an equal employment opportunity employer and does not discriminate against any qualified applicant or employee because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expression and identity, disability, genetic information, veteran status, military status, application for military service or any other characteristic protected by local, state or federal law. Alkermes also complies with all work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Alkermes is an E-Verify employer.Minimum Education & Experience Requirements:Bachelor’s degree in marketing, business, science, or related field (MBA or advanced degree preferred)10+ years of pharmaceutical, biotech, or healthcare marketing experiencePreferred Skills and Knowledge Qualifications:3+ years of HCP marketing experienceLaunch or launch prep experienceRare disease and/or specialty market experienceExperience in neurology, CNS, or sleep medicineStrong understanding of HCP engagement strategy and pharmaceutical promotionExperience supporting digital HCP engagement initiatives and field promotionStrong strategic thinking, communication, and analytical skillsAbility to operate effectively in fast-paced, matrixed organizationsCollaborative, proactive, and execution-oriented mindsetTranslate brand strategy into actionable tactical plans and executionDemonstrated success managing agencies and media partnersTravel Requirements:Overnight travel 30% The annual base salary for this position ranges from $165k to $190k. In addition, this position is eligible for an annual performance pay bonus. Exact compensation may vary based on skills, training, knowledge, and experience. Alkermes offers a competitive benefits package. Additional details can be found on our careers website: #LI-TT1 #LI-hybridKey Responsibilities:Drive key components of HCP commercialization strategy and launch readiness planning for IH Contribute to shaping HCP segmentation, campaign, messaging, across disease state and branded education initiatives for IH with narcolepsy indication in mindLead development of HCP promotional materials and digital strategy including website, CRM-based communications, email journeys, and targeted HCP mediaEnsure patient journey and perspective is infused into HCP team strategiesPartner with Sales, Data, Analytics, & Insights, Market Access, Commercial Operations, and Patient Marketing to ensure aligned strategy and pull through Translate customer insights, competitive intelligence, and market dynamics into actionable recommendations Craft actionable assignment briefs for creative agenciesCollaborate with agency partners and internal stakeholders to deliver high-quality execution Partner with analytics to monitor performance and optimize HCP engagement based on campaign insightsGuide branded and unbranded assets through the Medical, Legal and Regulatory review and approval process Support HCP digital marketing tactics for the narcolepsy indication as needed Full timePosting Date: 2026-06-10

Vacancy posted 5 days ago
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