Sr. Marketing Manager

Sr. Marketing Manager

Fortress US is seeking a Sr. Marketing Manager to join its Marketing Department, reporting to the Vice President, Business & Development. This role drives the execution of Fortress US's marketing plans and processes, working closely with executives on brand strategy while independently leading day-to-day marketing operations and delivery.

Key responsibilities include implementing marketing strategy and brand positioning set in partnership with the President; representing Fortress US at industry events and conferences; owning content strategy across web, social, and email channels; leading brand and creative execution; and managing budgets, vendors, and agency relationships. The Sr. Marketing Manager collaborates closely with Sales, Operations, Events, and executive leadership to align marketing with business goals. The ideal candidate has 5+ years of progressive marketing experience, including brand strategy and team management, strong creative judgment, and a bias toward action — someone who can execute hands-on without heavy oversight. This is a great opportunity for a strategic, hands-on marketing leader ready to help shape the brand of a growing organization. Willingness to travel for events and conferences is required.

Leadership & Marketing Strategy

• Define and own Fortress US's overall marketing, ensuring alignment with corporate positioning, business objectives, and brand guidelines
• Set strategic direction for growing brand awareness and expanding into new geographic and market segments, partnering with business development and executive leadership to attract new customers and strategic partners
• Establish KPIs, reporting structures, and success metrics for the marketing function; evaluate ROI across campaigns and initiatives
• Ensure marketing initiatives align with approved budgets, organizational goals, and contractual commitments
• Represent Fortress US at industry events, trade shows, and conferences, in both a strategic and on-the-ground execution capacity
• Develop pre-event, on-site, and post-event marketing collateral (invitations, signage, presentations, follow-up campaigns) that support attendance and pipeline goals
• Coordinate logistics and marketing needs for sponsorships, speaking engagements, and booth presence as needed

Digital Marketing

• Own content strategy and the editorial calendar for Fortress US's owned channels (website, social media, email, LinkedIn, etc.), setting standards for tone, quality, and cadence
• Oversee website content strategy, updates, and ongoing optimization
• Manage social media platforms, content calendars, and posting cadence
• Write, edit, and refine key marketing communications and materials
• Monitor engagement metrics and performance analytics to guide digital strategy

Brand & Creative

• Lead the design of new brand assets, guidelines, and visual identity elements in partnership with design resources (internal or agency)
• Ensure brand consistency across all marketing touchpoints — digital, print, event, and internal communications
• Bring fresh creative concepts to campaigns, presentations, and collateral that elevate Fortress US's market presence

Execution & Cross-Functional Collaboration

• Serve as a hands-on executor who can independently drive deliverables from concept to completion, not just manage from a distance
• Collaborate cross-functionally with Sales, Operations, Events, and Leadership to align marketing efforts with broader business objectives
• Manage relationships with external vendors, agencies, and freelance creative/production partners
• Develop and manage marketing budgets, ensuring efficient allocation of resources across initiatives

Education and Experience

• 5+ years of progressive marketing experience, including brand strategy, digital marketing, and integrated campaign management
• Proven experience managing a marketing and/or creative services team, including direct people management
• Experience overseeing external agency partners, including budget and performance management
• Experience with event or conference marketing strongly preferred
• Strong eye for brand and design, with experience developing or evolving brand identity systems
• Proficiency with digital marketing tools and platforms (e.g., marketing automation, HubSpot, Google Analytics, social media management, email platforms)
• Excellent project management skills with the ability to manage multiple deliverables, budgets, and deadlines simultaneously
• Strong written and verbal communication skills; comfortable presenting to boards, committees, and executive leadership
• A bias toward action — able to both set strategy and execute hands-on without heavy oversight
• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
• Willingness to travel for events and conferences as needed

Required Skills/Abilities

• Strong strategic and analytical thinking, with the ability to translate business goals into actionable marketing plans
• Exceptional written and verbal communication skills, with the ability to tailor messaging for executive, client, and public audiences
• Demonstrated leadership and people-management skills, including coaching, delegation, and performance management
• Strong creative judgment and eye for design, brand consistency, and visual storytelling
• Proficiency with digital marketing and analytics platforms (e.g., Google Analytics, CRM, marketing automation, social media management tools)
• Skilled in budget development, forecasting, and financial accountability for marketing spend
• Ability to manage multiple projects, priorities, and deadlines simultaneously in a fast-paced environment
• Strong negotiation and vendor/agency management skills
• High degree of professionalism, discretion, and sound judgment in representing the organization externally
• Collaborative mindset with the ability to build effective relationships across departments and with external partners
• Proficiency in Microsoft Office and/or Google Workspace; familiarity with design tools (e.g., Adobe Creative Suite, Canva, Figma) a plus

Physical Requirements

• Ability to remain in a stationary position, using a computer and other office equipment, for extended periods
• Ability to communicate clearly and effectively, both in person and via phone, video, and written correspondence
• Ability to travel by car and air to events, conferences, and offsite meetings as needed, including occasional overnight and multi-day travel
• Ability to occasionally lift and/or move event or marketing materials up to 25 pounds
• Ability to stand, walk, and remain on your feet for extended periods while representing the organization at events, conferences, and trade shows
• Manual dexterity sufficient to operate a computer, mobile devices, and standard office equipment

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.