Senior Field Marketing Manager

Senior Field Marketing Manager – Role Overview The Senior Field Marketing Manager leads regional field marketing strategy and execution to drive pipeline acceleration and revenue growth across assigned segments. The role works closely with sales leadership and cross‑functional marketing teams, shaping account‑centric programs and experiences that support complex enterprise deal cycles. Key Deliverables Lead the development and execution of regional field marketing strategy aligned to quarterly and annual revenue goals, sales priorities, and target account coverage. Act as a senior marketing partner to regional and segment‑aligned Sales leadership, influencing territory planning, account engagement strategies, and pipeline acceleration initiatives. Design and deliver integrated field programs including executive roundtables, trade shows, roadshows, user groups, webinars, and account‑based initiatives. Own end‑to‑end program strategy and execution, including planning, budgeting, vendor strategy, promotion, on‑site execution, and post‑program optimization. Shape and activate account‑centric marketing approaches that support complex enterprise and strategic account motions. Translate core brand and product strategy into compelling regional campaigns and executive experiences. Lead cross‑functional alignment across digital, content, product marketing, and sales teams to ensure cohesive execution and consistent customer experiences. Define success metrics and deliver executive‑level reporting on program performance, pipeline contribution, ROI, and marketing effectiveness. Use data and insights to guide investment decisions, prioritize initiatives, and evolve regional field marketing strategy. Own regional marketing budgets with accountability for forecasting, optimization, and reconciliation; manage and negotiate vendor relationships. Travel approximately 20–30% of the role to support executive‑level events, customer engagement, and strategic initiatives. Key Skills & Experience 8–12+ years of experience in field marketing, demand generation, or regional marketing within B2B SaaS, high‑tech, or enterprise software environments. Experience in the Banking and Financial Services industry desired. Demonstrated success driving pipeline and revenue through complex, multi‑channel field and account‑based marketing programs. Deep experience partnering with senior Sales leadership to influence strategy, accelerate deals, and support long‑term growth objectives. Proven ability to operate with autonomy and sound judgment in highly ambiguous environments. Track record of designing and scaling high‑impact field marketing programs across regions or segments. Advanced proficiency with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Wrike, Tableau) and performance analytics. Strong analytical and strategic mindset with the ability to turn insights into action and influence investment decisions. Executive‑level communication, presentation, and stakeholder management skills. Recognized as a leader and trusted advisor; influences without authority and raises the bar for field marketing execution. Thrives in a fast‑paced, high‑growth environment with evolving priorities. Travel: Approximately 20–30% of the role will require travel to support executive‑level events, customer engagement, and strategic initiatives. Annual base pay: $123,200.00 - $184,800.00. (Range subject to change; incentive compensation, bonus, restricted stock units, and benefits may also be offered.) Equal Employment Opportunity It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting View email address on click.appcast.io. Work Arrangement Hybrid: Employees within 30 commutable miles of an F5 office are required to work from the office a minimum of 30 business days per quarter. Remote: Primarily work from designated home location but can come into an F5 office to work or travel to an offsite location as needed. #J-18808-Ljbffr F5 Networks, Inc.