Social Media Specialist

Job Title: Social Media Specialist

Job Status: Full-time

Functional areas/departments where this position may be located:

• ACCESS

Job Summary: The Social Media Specialist is responsible for building and managing social media projects and channels to maximize the organization’s online presence and brand. This individual will create, deploy, edit and manage social media content from start to finish and oversee social media content and creativity for all major campaigns, events, exhibitions, festivals and strategic goals. The Social Media Specialist leverages knowledge of the organization and its brand and strategic goals to execute an integrated social media strategy across all social and digital platforms. The Specialist serves as project lead for the organization’s social media channels – including drafting creative, sourcing appropriate imagery, obtaining all necessary approvals, and the sharing across designated channels. They will show creativity, work independently, and will coordinate with the organization leadership and Communications team to strategically support branding.

Essential Duties and Responsibilities:

• Manages creative content/postings for department social media platforms
• Responsible for development, execution, and reporting of organization social media strategies in support of organization’s established strategic goals
• Create/manage social media campaigns, posts, and creative assets
• Generate regular metrics reports on social media platforms for organization leadership and Marketing and Communications team
• Research and make recommendations on new technologies, platforms, and trends in the social media space applicable to organization’s brand, exhibits, etc.
• Implement new social media/digital tools in support of organization/department strategic goals
• Assist with mobile apps/website, when applicable
• Collaborate across functions to deliver an effective social media strategy and suggest creative ways to grow the department’s following and engagement and promote the organization brand
• Post/curate organization’s presence and interact with constituents/followers on social platforms to support strategic goals and department brand identity.
• Monitor and manage all interactions on organization’s social platforms including comment moderation/interaction across all platforms
• Engage with the cultural/arts community/Arab IG/Twitter to coordinate and extend social presence
• Ensure social content messaging aligns with marketing and communications efforts
• Create meaningful storytelling and content
• Oversee social media content for all organization/department promotions, events, exhibitions, etc.
• Maintain high awareness of trends and best practices in digital marketing, communications, and social media
• Identify any emerging social media platforms
• Identify new ways to activate participation and feedback on social media platforms
• Operate standard office equipment and use required software applications
• Perform other duties and responsibilities as assigned

Knowledge, Skills and Abilities:

Knowledge of:

• Demonstrated experience working with social media/digital tools and dashboards, including Sprout Social, Asana, Adobe Creative Suite desired
• Demonstrated knowledge of social media platforms including IG; Facebook; Twitter; TikTok
• Demonstrated success with building social engagement across channels
• Strong storytelling and communications intuition; ability to identify and react to trending topics, events
• Demonstrated experience in editing copy and accuracy in spelling, grammar and fact checking
• Strong written and oral communications skills; demonstrated creativity in content creation and oversight
• Strong multi-tasking skills with a keen attention to detail
• Proficiency in Arabic is a plus

Skill in:

• Problem solving
• Creating content to appeal to diverse and specific audiences
• Demonstrated ability to write/create engaging and interesting stories for social media platforms. Proven experience examining social media analytics and making recommendations based on that analysis
• Operating standard office equipment and using required software applications for program area and other applications, including Microsoft Office

Ability to:

• Gather information, identify linkages and trends and apply findings to assignments
• Organize and prioritize multiple tasks and meet tight deadlines
• Work independently as well as collaboratively within a team environment
• Establish and maintain effective working relationships at all levels of the organization
• Partner with other functional areas to accomplish objectives

Educational/Previous Experience Requirements:

• Minimum Degree Required:

• Bachelor's degree

• Required Disciplines:

• Communications, media studies, journalism, or relevant degree

~and~

• At least 2-3 years’ experience with top social media platforms, including, but not limited to, Instagram, Twitter, TikTok, Pinterest and Facebook. Any equivalent combination of experience, education and/or training approved by Human Resources

Licenses/Certifications:

• Licenses/Certifications Required at Date of Hire: N/A

Working Conditions:

Hours: Normal business hours, some additional hours may be required

Travel Required: None generally required

Working Environment: Climate controlled office