Marketing Manager

About Us

Escape to The Westin Fort Lauderdale Beach Resort and discover the "Venice of America." Enjoy spectacular views of the ocean and Intercoastal Waterway and let the sound of lapping waves soothe your senses, day and night. Our associates love working here, and we think you will too! We offer free employee lunches, free parking, and monetary incentives based on Trip Advisor and GSS mentions, among other perks. Come find your home away from home and join the Westin team today!

Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization!

We value U.S. military experience and invite all qualified military candidates to apply.


Compensation

Tipped/Service Charge Eligible? No

Discretionary Performance Bonus Eligible? No

Overview

The Marketing Manager is responsible for internal and external design for all digital and print projects. Engages with Marketing/eCommerce team, corporate, regional and hotel stakeholders to capture business requirements. Be the on property expert of all Brand and Marketing strategies.

Essential Duties and Responsibilities

• Create and direct brand development, including hotel website
• Managing of hotel messaging/brand positioning
• Create and direct brand voice guidelines
• Direct PR Agency, Digital Marketing Agency and Advertising Agency
• Develop partner relationships and manage donation request
• Identify, negotiate agreement and cultivate relationships
• Identify and vet new ideas and guest experiences, and work with operations team for rollout
• Direct and manage community relations strategy
• Community partnerships and Board relationships
• Develop and implement annual strategic marketing plan, including paid sponsored boosting on Social channels
• Research, identify and capitalize on new market opportunities
• Direct media planning and buying in conjunction with ad agency
• Create internal communication presentations for stakeholders
• Work with corporate affiliates on cross-promotional initiatives
• Provide marketing expertise to the executive management team
• Develop and manage the marketing budget/forecast/contracts/financials
• Database management
• Oversee internet marketing strategies; and web site development and performance
• Manage creative campaign development and production
• Operational support and collateral management
• Manage execution of projects
• Performs any other job related duties as assigned.

Qualifications and Skills

• A minimum 3 years' of experience in digital graphic design, online content and project management
• Ability to leverage Brand and HEI processes and systems to support compliance, identify trends and support execution of corporate and property strategies.
• Strong working knowledge of Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator.
• Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues.
• Effective verbal and written communication skills. Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.

Benefits

HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!

For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs through EyeMed. Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off. HEI also provides pet insurance through the ASPCA. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status.


HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.