Associate Director, BI&A HCP Media Associate Director, BI&A HCP Media

Job-ID29180201Reference26-24416 Responsibilities Associate Director, BI&A HCP Media will be responsible for partnering across teams to evolve our best-in-class analytical approaches and measurement practices for digital and direct Healthcare Professional (HCP) Media. They will work collaboratively with HCP Media, Omnichannel, Marketing, BI&A, View email address on click.appcast.io, Media Agency teams and others. They will act as a player-coach by both developing enterprise-wide analytical approaches and upskilling others in the adoption and delivery for their area. The Associate Director will be a vital, data-driven thought leader across teams as we evolve our measurement practices and maximize the value of HCP Media across Lilly USA. An ideal candidate has experience with HCP media, is energized by a constantly evolving environment and has a track record of driving key, data-backed business decisions across a wide array of technical and non-technical cross-functional partners. They have high learning agility and can quickly build trust and rapport with colleagues and leaders at varying levels. This position reports to Senior Director, BI&A Media Product. • Understand current execution and performance of HCP media, Brand/Business Unit strategies, media objectives and data sources. • Translate understanding to identify and prioritize opportunities to build on existing, or create new, analytical solutions that drive media efficiency and effectiveness. Collaborate with our BI&A expertise and delivery teams (US and India-based) on discovery and development in a seamless analytics delivery model. • Identify areas to standardize analytical approaches and best practices. Ensure clear documentation including methodology and code to increase reusability and efficiency across BI&A. • Identify and prioritize capability investments and/or data needs to achieve BI&A and Lilly USA media goals. • Develop and manage collaborative relationships with a wide cross-section of stakeholders and teammates. • Ensure business decisions are made with solid supporting evidence grounded in analytics. Bring an objective voice to the table and facilitate decisions grounded in data. Be willing to challenge individuals from associate to senior leader levels and who hold highly diverse roles/responsibilities in and outside of the organization. • Proactively coordinate learning and knowledge sharing across the BI&A team, and cross functional partners as appropriate. Ensure analytical insights shared and applied across brands. • Ensure compliance with all privacy and contractual obligations related to the use of data. • Other Key Initiatives / Special Projects on an ongoing basis. Quals-- Our Lilly Business Insights and Analytics (BI&A) team is comprised of 150+ individuals with a wide range of backgrounds and experiences. We enable relevant, real-time, data driven business decisions across Marketing, Sales, Medical Affairs, and a range of other functions across Lilly, leading to best-in-class customer engagements that improve patient outcomes and business results. Basic Requirements • Bachelor’s Degree in Business Administration, Finance, Statistics, Computer Science, Business Analytics, Economics, Marketing, Mathematics, or Bachelor’s Degree with equivalent subject matter work experience • At least 5 years of industry experience • Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position. Additional Skills/Preferences • Direct experience with digital and/or direct media performance analysis • Knowledge of R, SQL, SSIS or other statistical programming language • Robust excel modeling skills • Experience with Omnichannel, HCP Media or HCP Marketing • Experience with 1st & 3rd party data sources including: CRM data, SOA data, DMP, DSP, Google Analytics, log files, etc. • Experience with Tableau or other data visualization tools • Proficiency in Excel, Word, and PowerPoint • Experience with statistical modeling techniques • Strong analytical skills coupled with business acumen, and an ability to think strategically and objectively in an ambiguous environment • Desire to work in a highly collaborative environment • Ability to simplify complexity, communicate clearly and teach others • Demonstrated success in influencing without authority from associate to leadership levels • Strong track record in delivering complex cross functional projects • Excellent communication (written & verbal), interpersonal skills and prioritization skills with attention to detail • High level of motivation and a strong desire to find creative solutions to challenging situations • Experience with prescription claims data Additional Information • Travel Percentage: less than 10% • Indianapolis-based; remote may be considered ***, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( *** ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response. Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women’s Network, Working and Living with Disabilities. Learn more about all of our groups. As a condition of employment with *** and its subsidiaries in the United States and Puerto Rico, you must be fully COVID-19 vaccinated and provide proof of vaccination satisfactory to the company (subject to applicable law). EEO: “Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”