Digital Marketing Strategist

Reports To: Director of Strategy / Managing Director Role Summary The Digital Marketing Strategist owns the development of digital go-to-market strategies, marketing roadmaps, and campaign frameworks. This role translates business goals, audience insight, and market context into actionable digital plans and works closely with the Marketing Strategist, media planner, search specialist, and other execution partners to launch, measure, and optimize campaigns. The role also helps clients strengthen CRM structure, data quality, segmentation, and reporting discipline so digital performance can be measured accurately and improved over time. Key Responsibilities Own digital go-to-market planning, including audience targeting, channel mix, launch sequencing, and conversion strategy. Build and maintain marketing roadmaps that organize priorities, timelines, dependencies, and delivery milestones. Develop campaign frameworks that define objectives, target audiences, message hierarchy, channel roles, testing plans, and reporting structure. Collaborate with the Marketing Strategist to ensure digital plans align with positioning, business goals, and brand direction. Partner with media planners on budget allocation, pacing, and channel mix. Partner with search specialists on keyword strategy, search intent, landing page alignment, and performance optimization. Coordinate with paid social, email, content, analytics, and other channel partners to ensure execution is integrated and measurable, collaborating with the account management team that handles day-to-day client communication and oversight. Support CRM structure and optimization by identifying opportunities to improve data hygiene, segmentation, lead source tracking, tagging, and reporting accuracy. Help define and improve foundational CRM processes that support lead management, qualification tracking, attribution, and closed-loop reporting. Monitor campaign performance, identify insights, and recommend optimizations that improve outcomes. Present recommendations and performance updates to internal teams and clients. Actively identify and implement AI-driven workflows to improve the speed and quality of strategy development, reporting, and campaign ideation. Stay at the forefront of the emerging AI marketing landscape, testing new tools and techniques to ensure the agency remains competitive and technologically advanced. Qualifications 4 to 7 years of experience in digital marketing strategy, performance marketing, or integrated campaign planning. Agency experience is strongly preferred, especially in a small-team or client-facing environment. Working knowledge of paid media, paid search, SEO, email, analytics, CRM software, and conversion strategy. Ability to turn business goals into digital plans that can be executed by specialists. Strong communication, coordination, and presentation skills. Experience with GA4, ad platforms, CRM tools, and reporting dashboards is a plus. Comfortable and proactive in using generative AI (e.g., ChatGPT, Claude, Midjourney) and AI-integrated marketing platforms to augment daily workflows. CRM aspect note: It should not be treated as a full CRM administrator or implementation specialist. A full-service marketing communications agency based in Portsmouth, New Hampshire, MAYO is a Certified B Corporation and member of 1% for the Planet. Rated 5 Stars on Google, MAYO boasts some of the longest standing client partnerships in the industry. Celebrating 26 years in business, MAYO provides comprehensive capabilities, and has deep experience working with environmental, solar, municipal and B2B organizations. #J-18808-Ljbffr