Search Marketing Manager (Google ADs)

Responsibilities Strategy & Campaign Management : Develop, execute, and optimize comprehensive Google Ads strategies (Search, Shopping, Performance Max, Display, and Remarketing) to achieve KPIs including ROAS, CPA, CTR, conversion rate, and revenue targets. Keyword Research & Optimization : Conduct thorough keyword research, competitive analysis, and negative keyword management to maximize relevance and efficiency. Ad Creation & Testing : Write high-converting ad copy, develop extensions, and run A/B tests on headlines, descriptions, landing pages, and bids. Bid Management & Budgeting : Manage daily budgets, bidding strategies (manual, Smart Bidding, Target ROAS/CPA), and auction insights to improve efficiency and scale spend profitably. Performance Analysis : Monitor campaigns daily using Google Ads, Google Analytics 4, and other tools. Provide actionable insights, reports, and recommendations to stakeholders. Landing Page & Conversion Optimization : Collaborate with web and creative teams to improve Quality Score, landing page experience, and conversion funnels. Audience & Remarketing : Build and refine audience segments, RLSA campaigns, and customer match strategies. Compliance & Quality : Ensure all campaigns adhere to Google’s policies, brand guidelines, and industry regulations. Testing & Innovation : Stay current with Google Ads updates, beta features, and emerging paid search trends; test new tactics to maintain competitive advantage. Qualifications & Experience Required : 4+ years of hands-on experience managing large-scale Google Ads accounts ($50K+ monthly spend preferred). Google Ads Certification (and preferably Google Analytics Certification). Proven track record of consistently hitting or exceeding ROAS/CPA targets in e-commerce, lead generation, or B2B environments. Strong analytical skills with experience in Google Analytics 4, Data Studio/Looker Studio, and Excel/Google Sheets. Deep knowledge of search intent, Quality Score factors, bidding algorithms, and attribution modeling. Preferred : Experience in [Industry – e.g., manufacturing, industrial, B2B services, e-commerce, etc.]. Experience with Microsoft Ads, Meta Ads, or other paid channels. Familiarity with SEO, conversion rate optimization (CRO), and marketing automation tools. Experience managing agency relationships or in-house teams. Bachelor’s degree in Marketing, Business, or related field (or equivalent experience). #J-18808-Ljbffr