Marketing Specialist

About the role The Marketing Specialist drives hands‑on tactical marketing support to drive lead generation, client retention, and brand engagement in North America. Execute digital/offline campaigns, leverage global assets, and foster cross‑team synergy for unified GTM—while operating resourcefully in a fast‑paced, matrix environment. The Marketing Specialist will be tasked with the development and execution of a GTM strategy and work closely with the MS North America ExCo, Medical Services HQ Sales and Marketing Teams, and global counterparts to ensure its smooth execution. This is a full‑time Monday to Friday position. The hours are 8:00 am until 5:00 pm. Monday to Wednesday in office at our Houston location; Thursdays/Fridays are remote/work from home days. Key responsibilities Marketing Execution & Content (Hands‑On) Execute tactical client communications using existing platforms and global assets to share International SOS thought leadership, news, events, service updates, and utilization/retention messaging. Work closely with the Product Manager/Team to develop and refine marketing collaterals (digital, print, social assets, subtitled videos, flyers, sales tools) that accurately and compellingly represent Medical Services (MS) products and capabilities (e.g., onsite/remote medical services, medical supply solutions, occupational health programs, telemedicine, emergency response, customized health kits, and workplace safety solutions). Support Sales by generating and nurturing high‑quality, manageable leads through targeted outreach and retention programs for existing clients. Create/adapt onboarding materials, retention assets (e.g., monthly educational/promotional content, health awareness flyers, webinars), and sales tools that align with local needs and properly showcase MS products/capabilities—collaborating with Product Manager/Team as needed to ensure technical accuracy. Manage regional social presence (e.g., LinkedIn posts 3–4x/month in English/Spanish) and support client engagement initiatives, building on best practices within the region. Collaborate with global HQ digital/web stakeholders and the Product Manager/Team to ensure MS capabilities and products are accurately, clearly, and effectively represented on the new/updated US website (e.g., reviewing and contributing to product descriptions, case studies, capability pages, SEO‑aligned content focused on North America/US client needs). Work with H3S marketing team to coordinate efforts, such as joint newsletters, email sends, database segmentation, and unified client messaging to avoid overlap. Ensure all materials adhere to corporate branding guidelines while adapting quickly for regional relevance and accurate product portrayal. Digital & Tactical Campaign Execution Run and optimize lead generation, utilization, retention, and brand awareness campaigns using Eloqua and Salesforce—handling tactical setup of email nurtures, custom landing pages, lead scoring, segmentation, and reporting. Execute Account Based Marketing (ABM)–style tactics: Map and tier accounts, validate top targets with Sales, initiate targeted communications (e.g., "did you know?" emails, personalized outreach), track engagement, and iterate to next tiers without overwhelming the sales team. Implement database growth and online lead initiatives through structured email marketing and organic channels. Use AI tools for efficiency (e.g., content drafting, image generation, basic market/competitor monitoring with verification) and stay open to advanced CRM automations. Events & Engagement Support Maintain the regional events calendar and support placement at key industry conferences/professional organizations (e.g., speaking slots, booth presence) using global resources where possible. Assist with client‑facing events or webinars to support local sales—handling logistics coordination (registration, invitations, basic signage/collateral), list segmentation, and follow‑up in collaboration with stakeholders. Focus on high‑impact, low‑complexity events rather than large‑scale production. Performance Tracking & Continuous Improvement Monitor campaign performance, track key metrics (leads generated, engagement, ROI), and perform basic A/B testing to refine tactics. Produce regular reports on marketing activities and lead gen KPIs (including Group monthly reporting for North America Medical Services). Conduct light research/analysis (markets, competitors, verticals) to inform tactical decisions and integrate insights into ongoing execution. About you Required Skills and Knowledge Hands‑on B2B marketing experience (5+ years preferred), with a proven track record in tactical execution (digital campaigns, email nurturing, content adaptation, lead generation) in services‑oriented or resource‑constrained environments. Strong self‑learning ability and curiosity: quick to pick up and apply new tools/processes independently, with high motivation to test, iterate, and improve. Practical working knowledge (or rapid ramp‑up capability) of key tools: Eloqua (or similar marketing automation), Salesforce (CRM basics for reporting/lead management), Oktopost (B2B social media management), and related platforms. Basic graphic design and content creation skills: comfortable using Canva, Adobe Express, or Illustrator templates to adapt/create simple collaterals, social posts, subtitled videos, and localized materials (often in‑house with AI assistance). Ability to collaborate effectively with Product Manager/Team to develop accurate marketing collaterals that correctly reflect Medical Services products and capabilities. Experience or strong comfort working cross‑functionally on website content updates to ensure proper representation of MS capabilities and products on digital platforms (e.g., reviewing product pages, capability descriptions, case studies for the US‑facing website). Solid understanding of Medical Services products and capabilities (e.g., onsite/remote healthcare, medical supply, occupational health, telemedicine, emergency response, customized kits) to ensure precise and compelling portrayal in marketing materials and digital channels. Data‑driven mindset: ability to track campaign performance, perform basic A/B testing, monitor KPIs (leads, engagement, ROI), and make tactical adjustments to maximize results. Solid computer skills, including MS Office (Word, PowerPoint, and intermediate/advanced Excel for reporting and list management). Clear and effective communication skills, both verbal and written, for collaborating across global/matrix teams, Product Manager/Team, and supporting Sales with client‑facing materials. Strong organizational skills with flexibility to handle varied tactical demands and prioritize effectively in a fast‑paced setting. Required Competencies High‑energy, self‑motivated team player with a "startup spirit" — thrives on hands‑on execution without heavy reliance on external support or agencies. Strong customer‑ and sales‑focus orientation: proactive in supporting Sales needs (e.g., quality leads, retention tools) and building collaborative relationships. Results‑driven with attention to detail: focuses on delivering measurable outcomes (e.g., manageable high‑quality leads, improved engagement) while maintaining accuracy in product/capability representation. Initiative and ownership: takes accountability for tasks, proactively seeks solutions, drives continuous improvement, and ensures MS products/capabilities are clearly and correctly portrayed in all materials and digital assets (including website). Strong cross‑functional collaboration skills: works effectively with Product Manager/Team, global digital/web stakeholders, and other internal groups to align on accurate product representation and collateral development. Ability to multitask and adapt flexibly in a dynamic, resource‑limited environment. Collaborative mindset: eager to engage regularly (e.g., bi‑weekly calls, marketing community sessions), build synergy with global/H3S/LatAm teams, and contribute to unified efforts. Comfort performing under pressure while maintaining a positive, diplomatic approach. Required Work Experience 5+ years hands‑on B2B marketing experience (growth/demand gen in services preferred). Practical experience with marketing automation (Eloqua or similar), CRM (Salesforce), social/email tools. Basic design/creative skills (Canva, Adobe suite basics) for quick adaptations. Data‑driven mindset; examples of tactical lead gen, ROI optimization. Proven self‑learner in fast‑paced, resource‑constrained settings. Strong collaboration skills in matrix/global teams. Degree in marketing/comms or equivalent. Preferred Agency experience or exposure to both digital and offline tactics. Comfort with paid media basics (if strategy evolves). Familiarity with health/security/risk management sectors. Travel On a needs basis (~10% of the time) #J-18808-Ljbffr