VP, Value & Access
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Category: Commercial - Customer
Location: Conshohocken
Critical Needs. Immediate Action.
SERB is a fast-growing global specialty pharma company designed to address rare and urgent conditions by delivering life‑saving medicines when time and complexity leave no room for failure.
We operate end-to-end across 100+ countries, ensuring 70+ essential medicines for rare diseases, emergency care, and medical countermeasures reach patients and clinicians with urgency – wherever and whenever they are needed. Shaped over the past 25 years by an entrepreneurial, disruptive spirit, SERB combines the focus and agility of a biotech with the scale, reach, and reliability of a global pharmaceutical company — always grounded in medical purpose, not corporate convention.
Our 600+ employees are driven by three core values:
- Patients first, always Patients are not a concept — they are why we act, especially when time matters most.
- Impact focused We are agile, entrepreneurial, and disciplined - working smart and learning continuously to deliver results that matter, with the consistency, quality, and trust that critical care demands.
- Team powered We go the extra mile - together - because our shared commitment drives extraordinary outcomes.
Guided by a clear ambition and a relentless focus on patients, SERB continues to expand through selective, innovative acquisitions, launching new treatments and entering new geographies. Across every step — from integration to delivery — our people act with passion, ownership, and determination to ensure life‑saving medicines become available to patients who need them, worldwide.
Broad Overview
The Vice President, Value & Access is a key member of the Commercial Leadership Team responsible for developing and executing the enterprise market access strategy across the Company's current portfolio and future pipeline products. This role provides strategic and operational leadership for all Value & Access functions, including Pricing & Contracting, Gross-to-Net, Government Pricing, Account Management, Market Access Strategy, Trade and HEOR.
The Vice President will lead a high‑performing organization of approximately 20 professionals through a team of Senior and Executive Directors responsible for building organizational capabilities that ensure optimal patient access, profitable growth, successful product launches, and long‑term business sustainability. The role serves as a strategic advisor to executive leadership on market access, pricing, reimbursement, healthcare policy, and commercialization strategy.
As VP, Value & Access, your responsibilities will include:
Enterprise Leadership & Strategic Direction
- Lead, develop, and inspire a multi‑functional Value & Access organization, fostering a culture of accountability, collaboration, innovation, and high performance.
- Establish and execute the long‑term vision and strategic roadmap for Market Access, ensuring alignment with corporate objectives and growth strategies.
- Serve as a key member of the Commercial Leadership Team, partnering closely with Commercial, Finance, Legal, Medical Affairs, Regulatory Affairs, Trade, Compliance, and Executive Leadership.
- Build organizational capabilities and talent to support current products, future launches, business development opportunities, and acquisitions.
- Develop succession plans and leadership development strategies across the Value & Access organization.
- Prepare the organization for upcoming product launches by ensuring market access readiness, infrastructure, contracting strategies, reimbursement support, and stakeholder engagement plans are established and executed.
Market Access Strategy & Customer Engagement
- Develop and execute comprehensive market access strategies that optimize patient access, reimbursement, and product adoption across all channels of care.
- Lead engagement strategies with key market access stakeholders, including Integrated Delivery Networks (IDNs), Group Purchasing Organizations (GPOs), Health Systems, Specialty Distributors, Government Accounts, and other strategic customers.
- Ensure customer‑facing teams execute strategic account plans that drive contract performance, access expansion, and customer satisfaction.
- Anticipate and respond to changes in healthcare policy, reimbursement dynamics, competitive landscapes, and customer purchasing behaviors.
- Partner with Medical Affairs and Commercial teams to develop compelling value propositions supporting access and reimbursement objectives.
- Establish enterprise pricing and contracting strategies for marketed and pipeline products, balancing patient access, profitability, and long‑term business objectives.
- Establish and lead a comprehensive Pricing Committee including SOPs, governance, membership and minutes
- Provide executive oversight of all commercial and government contracting activities, including GPOs, IDNs, wholesalers, distributors, and other strategic customers.
- Ensure compliance with all federal and state pricing regulations, government reporting requirements, and contractual obligations.
- Oversee government pricing programs, including Medicaid, Medicare, 340B, Federal Supply Schedule (FSS), Veterans Affairs (VA), and applicable state programs.
- Direct contract strategy development, negotiation support, approval processes, and performance management.
- Lead the evolution of contracting capabilities to support future product launches and portfolio expansion.
- Own the enterprise Gross-to-Net strategy and governance process.
- Serve as executive sponsor of the Deals Desk process, ensuring disciplined decision‑making and appropriate financial oversight for pricing, discounts, rebates, and contracting arrangements.
- Partner closely with Finance to improve forecasting accuracy, optimize contract investments, and manage revenue realization.
- Provide executive oversight of external vendors supporting Gross-to-Net calculations, contract administration, and pricing analytics.
- Monitor and communicate financial risks and opportunities associated with market access strategies and contracting decisions.
- Maintain accountability for CroFab liability management and related financial considerations.
Value Strategy & Launch Excellence
- Lead development and execution of value and access strategies supporting current products and future launches.
- Ensure appropriate evidence generation, value messaging, and access strategies are developed to support payer, provider, and health system decision‑makers.
- Provide strategic leadership for market access planning associated with new product launches, acquisitions, and lifecycle management initiatives.
- Establish launch readiness milestones and cross‑functional governance processes to ensure successful commercialization.
Compliance & Governance
- Ensure all activities are conducted in accordance with applicable laws, regulations, industry standards, and Company policies.
- Foster a culture of integrity, compliance, and ethical leadership throughout the organization.
- Serve as an executive leader and role model, demonstrating the Company's values and commitment to patients, customers, and employees.
The above duties and responsibilities are not an exhaustive list, and you may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements.
To be successful in this role, you should demonstrate:
- Minimum 15+ years of pharmaceutical industry experience in a market access role.
- Specific experience understanding hospital systems including: Integrated Delivery Networks (IDNs), formulary processes, N‑TAP submissions, DRGs, IDC‑10 per therapeutic area and outlier payments.
- Previous Government Affairs experience is preferred
- Strong knowledge of relevant laws and regulations.
- Ability to articulate market access problems and solutions whilst taking a firm stand where necessary.
- Outstanding interpersonal consultative and communication skills (verbal and written) - able to effectively collaborate and communicate with client groups, senior management, and executives within the company.
- Ability to gain trust at, and work with, all levels of organization.
- Excellent presentation/platform skills.
- Sincere desire for self‑motivated continuous learning.
- Ability to build strong cross‑functional relationships that lead to solution‑oriented outcomes
- Experience in providing training to various audiences throughout the Company.
- Ability to manage and prioritize workload, multi‑task and manage a diverse mix of issues, responsibilities, and challenges.
- Ability to identify and creatively address problems in an organized, practical, systematic way.
Company Benefits:
- Hybrid Working
- Vacation, Personal and Sick time
- 15 Paid Company Holidays
- Medical, Dental, Vision and other Voluntary benefits
- Tuition Assistance
- Discretionary Bonus Plan
- Competitive 401(k), $1 for $1 up to 6% of pay. The safe harbour match is vestedimmediately. In addition, SERB also offers a discretionary match of up to 4% of pay which vests 20% a year for 5 years.
Serb Pharmaceuticalis an equal opportunity employer. We offer competitive compensation & benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values.
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