Marketing Director — Growth & Brand Strategy Leader

Description

Company: LiveTrends Design Group

Position: Marketing Director

Reports to: CCO

FLSA Status: Salaried Exempt - Full-Time

ABOUT US

LiveTrends Design Group is a recognized leader in the global home décor industry, bringing inspiration, creativity, and joy to more than 13 million homes each year. By blending the timeless beauty of Nature with the power of Art, we create distinctive products and experiences that are redefining the home décor landscape across North America and Europe.

Driven by innovation, exceptional design, and a passion for excellence, our brands: LiveTrends, Urban Jungle, and BeYou…are trusted by many of the world's leading retailers, including Lowe's, Target, Costco, Kroger, Trader Joe's, Wegmans, Publix, and more.

Just as importantly, we've built a workplace culture as remarkable as the products we create. LiveTrends was recently recognized as a Top Workplace and earned additional Top Workplace Culture Excellence Awards for Leadership, Purpose & Values, Innovation, Employee Appreciation, and Professional Development...an achievement that reflects our commitment to developing great people, fostering creativity, and building an environment where employees can thrive. At LiveTrends, we're not just creating products for homes...we're creating opportunities for talented people to grow, innovate, and make a meaningful impact every day.

Position

The Marketing Director will lead the marketing strategy and execution across Trade Marketing, Digital Marketing, and Brand Messaging/Copywriting. This role connects company strategy, customer priorities, product innovation, and consumer insights to build marketing programs that drive brand awareness, customer engagement, and commercial growth. The Director of Marketing works closely with the Creative Director, who separately leads visual creative organization, including graphic design, photography, video, art direction, and creative production.

SPECIFIC ACCOUNTABILITIES

Marketing Strategy & Growth

· Develop and own overall marketing strategy and annual marketing plan.

· Translate company growth priorities into clear marketing initiatives and campaigns.

· Establish marketing calendars, priorities, budgets, KPIs, and performance expectations.

· Lead and develop the Trade Marketing, Digital Marketing, and Copywriting functions.

· Ensure marketing activities support Sales, Product, Ecommerce, and overall company growth objectives.

· Use customer, consumer, competitive, and market insights to identify opportunities and guide marketing decisions.

Trade Marketing

· Lead marketing strategies supporting retail customers and sales organization.

· Develop customer-specific marketing programs for key retail partners.

· Partner with Sales on customer presentations, trade shows, seasonal programs, launches, and strategic initiatives.

· Develop strong B2B selling stories around products, innovation, capabilities, and category opportunities.

· Create programs that help increase category growth, customer engagement, and presence within existing accounts.

· Support new customers and new development channels.

Digital Marketing

· Own the strategy for digital marketing channels.

· Lead website, social media, email marketing, SEO/SEM, paid digital campaigns, and other digital initiatives.

· Develop strategies to increase brand awareness, engagement, website traffic, and qualified demand.

· Partner with Ecommerce Manager on B2B, B2B2C and B2C initiatives that increase product discovery, traffic, and conversion.

· Establish and track digital marketing KPIs and continuously optimize performance.

· Identify emerging digital platforms and opportunities relevant to LiveTrends’ customers and consumers.

Brand Messaging & Copywriting

· Own brand voice, messaging hierarchy, and written communication standards.

· Lead copy development across B2B and consumer-facing marketing.

· Ensure product benefits and points of differentiation are communicated clearly and consistently.

· Oversee copy for websites, catalogs, customer presentations, campaigns, social media, packaging, product descriptions, ecommerce, and other marketing materials.

· Partner with Product to translate product features and innovation into compelling customer and consumer benefits.

· Ensure messaging remains consistent across channels while adapting appropriately for different customers and audiences.

Campaign & Go-to-Market

· Develop marketing strategies for new product, collection, category, and customer launches.

· Define the target audience, positioning, key messages, channels, campaign objectives, and success measures.

· Develop clear creative briefs for the Creative Director and creative team.

· Coordinate marketing execution across Trade Marketing, Digital Marketing, Copywriting, Creative, Product, Sales, and Ecommerce.

· Ensure launches have clear timelines, deliverables, ownership, and measurable goals.

Marketing Analytics & Performance

· Establish KPIs for major marketing programs and campaigns.

· Measure digital performance, customer engagement, campaign effectiveness, brand growth, and marketing ROI.

· Use performance data to determine where LiveTrends should increase, reduce, or redirect marketing investment.

Provide regular marketing performance reporting and recommendations to leadership.

Requirements

Specific Skills & Requirements

· Bachelor’s degree in marketing, business administration or a relevant field.

· 8+ years of experience leading marketing teams or functions, preferably within consumer products, retail, home décor, garden, lifestyle, or adjacent industries.

· Strong working knowledge of social media, email marketing, websites, SEO/SEM, paid digital media, and digital analytics.

· Experience coordinating cross-functional teams

· Analytical mindset with experience using reporting tools

· Strong project management and organizational skills

· Coach, develop, and elevate the Marketing team by providing regular feedback, mentorship, guidance, and accountability; identifying individual strengths and development opportunities; and creating opportunities for team members to expand their skills, take on greater responsibility, and grow into future leaders

· Excellent communication and leadership abilities