Marketing Account Executive

Job Title: Marketing Account Executive
Market: Shreveport
Company: The Advocate a division of Georges Media Group Louisianas largest locally owned media company

Position Overview

Georges Media Group is seeking a highly motivated Marketing Account Executive for Shreveport Bossier City and the surrounding Northwestern Louisiana region; to drive growth through new client acquisition and account growth under our local brand the Shreveport-Bossier City Advocate. This role is designed for a competitive results-oriented sales professional who thrives on prospecting opening doors and closing new business. This position is focused on new business development and client acquisition and will build a client list over time.

The ideal candidate is laser-focused on identifying untapped opportunities understanding client goals and delivering integrated advertising solutions that move the needle. This position plays a critical role in expanding our advertiser base and introducing new clients to The Advocates full portfolio of trusted print and cutting-edge digital products. The Account Executive will be able to sell Georges Media Groups full suite of print publications digital marketing tactics digital out-of-home and event sponsorships.

Key Responsibilities

• New Business Acquisition: Proactively identify prospect and secure new advertising clients through strategic outreach networking and market research.
• Consultative Selling: Discover client objectives and develop customized advertising solutions using our full suite of print and digital offerings.
• Multi-Platform Expertise: Present and sell cross-platform campaigns including print SEM SEO social media OTT/CTV targeted display Amazon advertising solutions and more.
• Digital Leadership: Stay current on emerging media trends and confidently position digital-first and integrated strategies to new advertisers.
• Competitive Conquesting: Successfully convert advertising dollars from competitive media by articulating the value reach and ROI of The Advocates solutions.
• Relationship Development: Build strong long-term partnerships with new clients by delivering results insight and exceptional service.
• Reporting & Forecasting: Maintain accurate sales pipelines forecasts and activity reporting while providing insight into market trends and competitive activity.
• Continuous Improvement: Participate in ongoing training workshops and industry events to sharpen sales skills and stay ahead of evolving advertising solutions.

Qualifications

• 2-3 years of sales marketing or business development experience required.
• Previous media / advertising sales experience strongly preferred.
• Strong understanding of todays marketing/advertising ecosystem including both traditional and digital media.
• Excellent communication presentation and negotiation skills.
• Highly self-motivated with the ability to manage time prioritize effectively and work independently.
• Experience selling digital marketing strategies including SEM SEO social media OTT/CTV or programmatic advertising is preferred.

Compensation & Benefits

• Competitive base salary adjustable based on prior experience.
• Aggressive monthly commission structure with earnings tied directly to performance.
• Comprehensive benefits package including health retirement and paid time off.

Why Join The Advocate

• Represent Louisianas largest locally-owned media brand .
• Focus exclusively on new business development with strong internal support.
• Sell a robust portfolio of solutions that span print digital and emerging platforms.
• Access ongoing training professional development and long-term career growth opportunities
  

How to Apply:
Qualified candidates are encouraged to submit a resume and cover letter highlighting their experience in new business sales and advertising solutions.

The Advocate is an equal employment opportunity employer committed to recruiting developing and promoting a diverse workforce while providing unique opportunities and career paths for our employees. We encourage applicants of all backgrounds and experience levels to apply.

Required Experience:

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