VP of Marketing & Communications - Strategic Brand Growth

Summary of Position The Vice President, Marketing and Communications will oversee the development and management of marketing, public relations, content and communication strategies required to support organizational strategic and fiscal goals. This role is responsible for the integration of effective marketing and communication strategies across AMIA. This position will also provide leadership, strategic vision, direction, and professional development to the MarCom team. This position needs to understand and support organizational priorities with flexibility and nimbleness. Dimensions This position has direct reports. Budget authority: $550,000-$600,000 Nature and Scope The Vice President, Marketing and Communications plays a central role in advancing AMIA’s strategic priorities by leading integrated marketing, communications, and brand strategies that strengthen organizational visibility, member engagement, and growth. This role partners across departments to align messaging, promote programs and initiatives, and drive awareness and participation in ways that support AMIA’s mission, strategic plan, and long-term fiscal sustainability. The ideal candidate is a strategic and hands-on leader who brings strong organizational skills, sound judgment, creativity, and attention to detail. This individual demonstrates success in building collaborative relationships, leading high-performing teams, and developing effective engagement strategies that enhance member value and support organizational objectives. Principle Accountabilities Key areas of responsibility include managing AMIA’s message and brand; directing AMIA marketing efforts and channels; enhancing communication efforts; providing effective leadership; practicing strong financial management; and managing a high performing team. Act as editor in chief for all AMIA branded marketing and communication assets, owning and extending the brand voice in relevant ways across diverse audiences, ensuring all channels and publications represent AMIA with a cohesive and professional tone. Lead communication strategy to identify and align channel use in support of key messages and ensure timely and accurate asset production in support of organizational goals. Own AMIA’s digital presence, ensuring accurate, timely, engaging digital content across owned channels, including website, social media, and digital advertising channels. Creates and owns the roadmap for iterative improvements to AMIA.org. Lead PR for the AMIA organization, partnering with internal and external leads to communicate and promote key initiatives, respond appropriately with coordinated crisis communication plans, and ensure execution and delivery of affiliated assets and announcements. Designs and manages an efficient approach to marketing and communications workflows as an internal agency model, identifying and implementing supporting technologies, processes and communications to provide optimal support to AMIA members, leaders, and staff. Identify, assign and manage workload capacity across staff and vendor support to achieve AMIA’s business objectives, maximizing budget ROI through efficient resource allocation. Collaborate with program areas to develop scalable, purpose-driven content programs for specific audiences while serving as marketing account manager when necessary. Own and lead the evolution of the AMIA brand, including visual and voice expressions, across all channels, platforms, and relationships. Creates visibility to marketing and communications effectiveness to the organization through campaign, channel, and project reporting. Participates as a fully working active manager alongside team, including strategic marketing, communications, and tactical plans, as required. Serves as a key resource for executive communication for the organization for staff and Board-level internal and external communications, including presentations, videos, speeches, and more. Owns facilitation of CEO and President communications. Actively support strategic initiatives and senior leadership/board of directors. Other duties as assigned. Qualifications Education – bachelor’s degree in marketing, communications, public relations, or related field required. Work Experience - Minimum of 7 years of experience with professional or nonprofit association leading comprehensive strategic marketing and communications initiatives. Must demonstrate thorough understanding of association marketing and communication functions, including digital campaign development. General Skills – Excellent analytical, creative, organizational, and customer service skills; demonstrated ability to work effectively in a customer-focused, team-oriented environment; outstanding written and verbal skills; creative and strategic thinker with a strong intellect and proactive style. Technical Skills – Strong technology skills and working knowledge of Office 365 Suite, Microsoft Office applications, proficiency in Word, PowerPoint, Excel, Outlook, Survey Monkey, Google Docs. Experience within a Content Management System and email platform such as HubSpot preferred. Travel Requirements Must be able to travel 7-10 days per year. Leadership Team and Individual Management Responsibilities As a member of our leadership team, you will be expected to uphold the following responsibilities, which are consistent across all VPs: Conflict Resolution : Work to resolve conflicts directly, quickly, and completely. Be able to give and take criticism constructively. Clear Communication : Communicate clearly in one-on-one meetings and team meetings. Ensure written communication is clear, concise, well-organized, and carefully proofread. Deadline Management : Communicate deadlines with sufficient lead time for the team. Problem-Solving : Offer solutions or other options to improve current systems when identifying issues or presenting problems. Customer Service : Deliver a high level of customer service for both internal and external customers. Proactive Communication : Implement strategies to anticipate problems, build trust, and be clear, active, and responsible in all interactions. Continuous Improvement : Engage in ongoing discussions to improve team satisfaction related to communication and reduce project delays due to miscommunication. Training Utilization : Apply training in proactive communication and share any blocks and successes with the leadership team during meetings. Collaboration and Efficiency : Foster a collaborative and efficient work environment, ensuring all team members feel heard and valued. Regular Review : Participate in regular reviews and discussions of progress in leadership team meetings, with progress evaluated at the end of each month. Proactive Communication Expectations Set Expectations : Clearly communicate what you need from others. Ask Questions : Seek clarification if needed. Provide Thoughtful Responses : Think through the consequences of your responses. Show Genuine Interest : Understand and value others' perspectives. Follow Up : Ensure all communications are followed up on. These responsibilities ensure that all AMIA leaders are aligned with the company's leadership goals and responsibilities, fostering a cohesive and proactive leadership team. --------------------- At AMIA we are committed to diversity and creating an inclusive environment for all employees. We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status. EEO Employer/Vets/Disabled Qualified candidates will be contacted for interviews. No telephone calls will be accepted. ---------------- AMIA Benefits Snapshot AMIA offers a strong, employer-paid benefits package designed to support long-term wellbeing, financial security, and work-life balance. Work Schedule Full-time employees work a 35-hour work week , supporting flexibility and balance. Health & Insurance Coverage Medical : AMIA pays 100% of employee medical premiums up to a high-quality Gold-level plan through DC Health Link. Employees pay only the difference if selecting a higher-cost option. Dental & Vision : Employee-only coverage is fully paid by AMIA . Dependent coverage is available at employee cost. Life & Disability Insurance : AMIA fully covers life insurance (1.5x salary, up to $200,000) , plus short? and long-term disability insurance . Optional Coverage : Voluntary Aflac plans are available and fully employee-paid. Retirement 401(k) with immediate 100% vesting 3% employer safe harbor contribution , regardless of employee deferral Up to 6% employer match when employees contribute Pre-tax and Roth contribution options available Time Off Annual Leave : Accrues monthly (15 days per year for full?time staff) Sick Leave : 12 days per year, with rollover up to 24 days Personal Day : 1 paid day per year Paid Holidays : Includes all major federal holidays, Christmas Eve, and paid winter closure between Christmas and New Year’s Day Additional Benefits Flexible Spending Accounts for healthcare and dependent care Professional association membership provided (ASAE) Benefits Eligibility Benefits begin the first day of the month following hire . #J-18808-Ljbffr