VP, Marketing

Job Summary The Vice President of Marketing is a critical leadership role responsible for shaping and executing Andela's marketing strategy to accelerate growth, drive market visibility, and enhance our brand positioning. Reporting directly to the Chief Revenue Officer, the VP of Marketing will lead all marketing activities across our core business lines, including AI services, our talent marketplace, and a SaaS product portfolio. Key Responsibilities Develop and implement a cohesive marketing strategy aligned with business objectives, including market positioning, product marketing, demand generation, and brand development. Strengthen Andela’s market presence by refining and enhancing our brand identity and voice across AI services, talent marketplace, and SaaS offerings. Lead initiatives to generate high‑quality leads through integrated marketing campaigns, digital marketing, content marketing, events, and strategic partnerships. Oversee the creation of compelling product positioning and messaging tailored to enterprise customers, highlighting differentiated value across our offerings. Build, mentor, and manage a high‑performing marketing team, fostering a culture of collaboration, innovation, and continuous improvement. Leverage market insights, competitive analysis, and customer research to inform strategic decisions and identify growth opportunities. Work closely with Sales, Product, Engineering, and Talent teams to ensure alignment and effectiveness of go‑to‑market strategies. Define, manage, and optimize the marketing budget to deliver measurable ROI. Qualifications 12+ years of progressive experience in B2B marketing, with at least 5 years leading marketing in a senior leadership capacity within IT services, GenAI services, or talent marketplaces. Proven ability of exceptional leadership, scaling marketing teams, managing complex initiatives, and collaborating cross‑functionally at executive levels. Demonstrated track record of crafting and executing strategic marketing plans that drive substantial business growth and brand recognition. Extensive knowledge and experience across brand, product marketing, demand generation, digital marketing, content strategy, and marketing operations. Strong data‑driven mindset, comfortable with marketing analytics, metrics, and reporting. Exceptional communicator able to clearly articulate complex ideas internally and externally. Benefits Fully Remote work culture – roles are fully remote. Bring your own device stipend, flexible working hours. Equity as part of the compensation package. Healthcare, 401(k) / pension. Generous paid time off, parental leave, compassionate leave. And more to come – we are reimagine global benefits at Andela. Equal Employment Opportunity Statement Andela is committed to a work environment in which all individuals are treated with respect and dignity. Each individual has the right to work in a professional atmosphere that promotes equal employment opportunities and prohibits discriminatory practices. Andela provides equal employment opportunities to all employees and applicants without regard to factors including but not limited to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, pregnancy, genetic information, HIV/AIDS or any other medical status, family or parental status, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state and local laws. This commitment applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Our policies expressly prohibit any form of harassment and/or discrimination as stated above. #J-18808-Ljbffr Andela USA