Senior Media Buyer - Meta Ads

Fully Remote (International) | Full-Time Contractor | Paid in USD $7.25 – $10.25 USD/hour, based on experience and demonstrated results

Can you launch a lead-generation campaign, read the data, and know exactly what to fix? Do you understand _why_ an ad underperforms — and what to test next? If paid advertising is your craft, keep reading.

We're hiring a **Senior Media Buyer** on behalf of a U.S.-based marketing agency serving home service and remodeling brands. You'll own paid ad campaigns across Facebook and Instagram for 8–12 client accounts — driving real leads for real businesses, with your results visible every single week.

This is a performance-driven role. Vanity metrics don't matter here. CPL, ROAS, and conversion rates do.

What You'll Do:

Campaign Management

* Launch, monitor, and scale campaigns across Facebook and Instagram
* Own 8–12 client ad accounts simultaneously
* Run structured A/B tests on creatives, audiences, headlines, and offers
* Analyze performance data and make optimization decisions based on real results — not hunches

Creative & Copy

* Write direct-response ad copy in English for lead generation campaigns
* Build static ad creatives using Canva and Midjourney
* Contribute to creative strategy and funnel optimization

Reporting & Communication

* Track and report on the KPIs that matter: CPL, CTR, ROAS, and conversion rates
* Communicate campaign updates and performance insights to the internal team
* Flag issues early — and bring solutions, not just problems

What We're Looking For:

* 3+ years of hands-on experience running Facebook/Meta Ads, ideally for U.S. or English-speaking markets
* Deep understanding of lead generation and direct-response advertising
* Proven experience managing multiple client accounts at once
* Ability to read ad metrics and make data-driven optimization calls
* Proficiency with Meta Ads Manager, Canva, and Midjourney
* Excellent written English — you can write ad copy that converts American homeowners, not just communicate clearly
* Organized, detail-oriented, and proactive in communication
* Reliable home office setup with stable, high-speed internet
* Availability to work U.S. business hours: Monday–Friday, 9:00am–5:00pm U.S. Pacific Time, year-round. Please check what this schedule means in your time zone before applying, and apply only if it works for you long-term.

Nice to Have:

* Experience in home services, construction, remodeling, or local lead generation
* Familiarity with CRM integrations and conversion tracking (GoHighLevel)
* Static ad concepts you designed that produced measurable results
* Meta Certified Media Buying Professional certification