Digital Marketing Coordinator

Digital Marketing CoordinatorMCAD is seeking a Digital Marketing Coordinator. This position is responsible for the planning, coordinating, and production of emails to prospective students, content for the website, and paid and organic social media. The Digital Marketing Coordinator must be sensitive to college needs, employee and student goodwill, and overall brand equity of MCAD as an employer and educational institution.This is a full time, non-exempt position expected to work 35 hours a week. This position reports to the Digital Marketing Director and is paid 25.50 - 27.50 hourly.Primary responsibilities include managing the production of multimedia content for digital marketing, overseeing the planning and production of email marketing initiatives to prospective undergraduate and graduate students using best practices, implementing organic social media strategy, creating, monitoring, and reporting on paid social media campaigns to college stakeholders, reviewing and evaluating web content for accuracy, performance, and audience relevance, maintaining editorial voice and quality for electronic materials for external audiences and college messaging, gathering information from diverse sources throughout the college to develop online materials, researching current trends and best practices in higher-education web and greater web fields, performing other duties as assigned, representing MCAD's vision, mission, and values, and creating and embracing a community of equal opportunities and inclusivity.This position has supervisory responsibility for student employees.Job requirements include a Bachelor's degree or equivalent in interactive media, graphic design, communications, marketing, or a related field, two (2) years of writing and digital content production experience, demonstrated understanding of digital communication practices, strong interpersonal, communication, and organizational skills, demonstrated self-starter with strong time management skills and attention to detail, overall proficiency in Google suite, email, and basic computer concepts, strong writing skills and familiarity to Chicago Manual of Style, CRM database experience, HTML/CSS proficiency, experience with social media, basic Drupal (Content Management System) understanding, and appreciation of the visual arts and working with artists and designers.MCAD's community of staff and faculty enjoy a dynamic, creative, and inclusive work environment. We offer a comprehensive benefits package which includes medical, dental, vision, HSA, FSA, and 403(b) retirement plans, commuter benefits, and employer paid basic life insurance policy, short term and long-term disability coverage.MCAD promotes work-life balance with a 35 hour work week. Employees also receive 14 paid holidays, an additional two personal holidays, accrued vacation time, accrued sick time, summer days, and volunteer time off. In addition, after six months of service, full-time employees and their eligible dependents can receive tuition benefits at MCAD, as well as the potential to receive reduced tuition at more than 600 colleges nationwide.