Media Manager

We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. We are looking for a highly motivated, data-driven Paid Media Manager to own and elevate Axon’s targeted paid advertising strategies. In this role, you will lead end-to-end strategy, execution, and continuous optimization across our paid digital channels. Beyond channel management, you will serve as both an analytical steward and a persuasive creative force, crafting compelling, high-converting ad copy and integrating paid media channels directly into our reporting tools for transparent, real-time ROI tracking. You will work closely with Product Marketing, Growth Marketing, Creative, Web, and Marketing Ops teams to build aligned, performance-driven campaigns that resonate with our specialized audiences. If you thrive on finding high-intent opportunities, relentlessly pursuing performance efficiency, and turning analytics into growth, you will play a transformative role in driving Axon's global mission. Scottsdale, Boston, or Seattle Office (Hybrid Schedule: Mon remote, Tues-Fri in office) Reports to: Head of Digital Marketing Build and own the annual paid media plan, including channel mix, audience strategy, and testing roadmap, and present results, insights, and recommendations to stakeholders and leadership. Develop, launch, and optimize campaigns across paid search, paid social, programmatic and display, retargeting, YouTube, industry publications, and ABM platforms. Conduct ongoing keyword research and trend analysis to identify high-intent opportunities for campaign expansion and performance improvement. Connect ad platforms with CRM, marketing automation, and analytics tools to ensure accurate, real-time tracking of ROI, attribution, and conversions, and report on performance with clear strategy recommendations and A/B testing opportunities for key stakeholders. Monitor spend, pacing, and performance metrics, making data-driven adjustments and bid updates to maximize efficiency. Reach niche audiences while adhering to compliance, brand, and platform policy requirements. Ensure alignment between paid programs and broader product and growth marketing initiatives, as well as paid and organic search strategies, for cohesive performance across all digital touchpoints. Partner with global and localization teams to extend paid campaigns into international markets, adapting strategy and messaging for regional audiences and privacy requirements. Collaborate with creative, web, and content teams on ad design, landing pages, and conversion rate optimization. Stay up to date with digital marketing trends, algorithm updates, and emerging ad tech to continuously refine strategies. 7+ years of experience in B2B digital marketing, directly managing performance-focused paid campaigns.

• Advanced hands-on experience with Google Ads, Microsoft/Bing Ads, and LinkedIn Campaign Manager, plus experience with additional paid channels such as programmatic, paid social, or ABM platforms.
• Experience integrating ad channels with marketing automation platforms, CRM, and analytics reporting tools.
• Medical, Dental, Vision plans

We are also committed to building diverse teams that reflect the communities we serve. Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. Some roles may also require legal eligibility to work in a firearms environment. We collect personal information from applicants to evaluate candidates for employment. com or via our Axon Privacy Web Form. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email View email address on click.appcast.io. Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process. All legitimate job openings are listed on our official careers page at If you receive a suspicious offer or outreach from an email address that is not @axon.com , or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to View email address on click.appcast.io.