Sr. Demand Analytics & AI Enablement Analyst

Position Title: Sr. Demand Analytics & AI Enablement Analyst Function: Supply Chain Location: MEX, MX Work Arrangement: Hybrid About the Wella Company Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally and a presence in over 100 countries, Wella Company empowers consumers and professionals through innovation, iconic brands, and sustainable growth. The Role The Senior Demand Analytics & AI Enablement Analyst is a planner-facing role within the North America Demand Planning organization. This position focuses on standardizing demand analytics, improving forecast diagnostics, and enabling Demand Planners through advanced analytics and AI-powered tools, including Microsoft Copilot and other LLM-based solutions. This role does not own the demand forecast. Instead, it acts as a force multiplier for Demand Planners by creating repeatable, trusted analytical frameworks, standard reports, and AI-enabled insights that improve forecast accuracy and support S&OP decision making. Key Responsibilities Develop standardized analytics to evaluate forecast accuracy, bias, volatility, and error drivers Perform root cause analysis of forecast error across SKU, brand, channel, and customer levels Create Pareto-based views identifying key drivers of forecast error Analyze demand, shipment, and POS relationships to surface risks and misalignment Design and maintain AI-assisted analytical workflows to support Demand Planners Build and manage a library of approved Copilot prompts and analytics use cases Embed AI-generated insights into Excel, Power BI, and planning workflows Ensure outputs are explainable, consistent, and trusted Own development of standard demand planning reports and narratives Translate complex analysis into executive-ready insights Enable exception-based management through automated diagnostics Partner closely with Demand Planners to eliminate manual analysis Collaborate with Supply Planning, Commercial, and Finance teams Train planners on interpretation and use of standardized analytics Qualifications 3+ years experience in Demand Planning, Forecasting, or Demand Analytics Experience in CPG or high-SKU environments Strong analytical and Excel skills Experience with planning systems such as Blue Yonder, SAP, or similar Strong communication skills and business acumen Proficient English (written and verbal) Desirable Experience with Power BI or similar visualization tools Exposure to POS data and customer-level demand analytics Experience using AI-enabled tools (e.g., Microsoft Copilot, ChatGPT, or similar) to support analytics, insight generation, or reporting; familiarity with best practices for asking structured questions of data is a plus Beauty or consumer discretionary industry experience Equal employment opportunity, including veterans and individuals with disabilities.

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