Sr. Analyst, Media Analytics & Attribution

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive. 

NBCU’s Decision Sciences Media Analytics team is seeking a Senior Analyst who can combine technical data science knowledge with actionable analytical and reporting skills to enable data-driven media optimization and insights. This role will be key in supporting NBCUniversal’s industry-leading media attribution methodologies, as well as helping to grow data accessibility initiatives across our organization to make better, faster, data-driven decisions. The Sr. Analyst will collaborate with marketing, data science, data engineering, and other analytics teams to deploy cutting-edge attribution models and develop new and innovative ways to connect stakeholders with existing data. 

Key Responsibilities 

• Manage and maintain critical attribution models that drive key media decisions, including MTA and other proprietary and innovative techniques 
• Upkeep, maintain, and upgrade existing media attribution tools and datasets. 
• Help lead innovation within the media analytics team with novel ideas, underpinned by mathematical rigor, that improve reporting and optimal decision-making across multiple KPIs (subscriptions, engagement, usage, lifetime value, etc.). 
• Conduct deep dives and exploratory analyses to identify trends, patterns, and key drivers within data to inform strategic decision-marking for the NBCU/Peacock business. 
• Produce reporting that ties key executive questions back to existing data trends and observations across various KPIs, such as media ROI for conversions and platform engagement. 
• Contribute to cross-technique measurement efforts, triangulating learnings across other key measurement systems, including Marketing Mix Modeling and experiments 
• Partner with media decision makers to enhance optimization capabilities 
• Explore connections with broader internal and external teams (including vendors and media platforms) to expand data capabilities, usage, and reporting. 
• Provide support for existing and growing third-party workflows. 

• Bachelor’s degree in Mathematics, Statistics, or other STEM field with 2+ years of experience in an analytics centered role. Media analytics preferred. 
• Proficient in SQL and at least one OOP language (R or Python preferred). 
• Strong grasp of Machine Learning concepts and implementations (Regression, Classification/Clustering, Dimensionality Reduction). 
• Proficient in tools like Tableau or other data visualization software 
• Effective communicator and collaborator with strong project management and problem-solving skills. 
• Ability to work independently. manage multiple projects simultaneously, and meet deadlines 

Desired Characteristics: 

• Experience, either in business or academic studies, building and maintaining models using big data 
• Familiarity with, or interest in, multi-touch attribution (MTA), media mix modeling (MMM), customer journey analytics 
• Ability to navigate through ambiguity, collaborate effectively, and build consensus in a highly matrixed environment 
• Demonstrates strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose 

Additional Responsibilities: 

• Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $85,000 - $115,000.

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to View email address on click.appcast.io.