Director, Product Marketing - GTM & Launch

Director of Program Management, Go-To-Market (GTM)

The Go-To-Market (GTM) team is the operational heartbeat of our Product Marketing organization. We are responsible for establishing a unified, transparent, and efficient methodology for launching all products—spanning Hardware, Software, and Solutions. Through a standardized, scalable approach, we ensure tight alignment between Product Management, Product Marketing, and our cross-functional (XFN) GTM partners. Our work directly translates to more impactful launches, faster time-to-market, and predictable business outcomes. Our Goal: To transform our product launch process into a strategic, data-driven GTM engine that drives market leadership, enhances customer adoption, and delivers quantifiable revenue results. To achieve this, we are building a dedicated GTM Program Management organization with leaders aligned to each core business pillar.

Role Summary

The Director of Program Management, Go-To-Market (GTM) is a high-impact leadership role responsible for the strategic planning, orchestration, and execution of company-wide product launches and revenue-driving initiatives. Operating at the crucial intersection of strategy and execution, this leader acts as the ultimate "connective tissue" bridging Sales, Marketing, Product, and Customer Success. Reporting to Product Marketing leadership, you will design the operational blueprint for how we bring products to market. You will move beyond traditional project management to define portfolio-level launch strategy, manage the end-to-end lifecycle from initial planning to post-launch optimization, and build a high-performing team of GTM Program Managers dedicated to specific business pillars.

Key Responsibilities

• Leadership & Organizational Development
  • Build and Scale: Recruit, mentor, and lead a high-performing team of GTM Program Managers, aligning them to strategic business pillars.
  • Process Transformation: Design, implement, and iterate on a standardized, tiered product launch framework that can accommodate everything from minor software updates to major, tier-one solution launches.
• Strategic GTM Execution & Orchestration
  • End-to-End Execution: Lead the planning, orchestration, and execution of high-impact product launches, major sales initiatives, pricing updates, and integrated marketing campaigns.
  • Cross-Functional Alignment: Serve as the central orchestrator across Product, Product Marketing, Sales, Revenue Operations (RevOps), Customer Success, Legal, and Finance to ensure lockstep alignment and seamless delivery.
  • Launch & Sales Readiness: Partner closely with Sales Enablement and PMM to ensure customer-facing teams are fully equipped with the playbooks, messaging, tools, and training necessary to sell and support new initiatives on day one.
• Operational Governance & Risk Management
  • Establish Governance Frameworks: Drive the operational cadence of the GTM process by implementing standardized templates, clear approval flows, and centralized tracking capabilities.
  • Lead GTM Forums: Chair critical operational forums, including weekly POD meetings, bi-weekly stakeholder updates, and executive GTM stage-gate reviews.
  • Proactive Risk Mitigation: Anticipate dependencies, identify bottlenecks, and surface portfolio-level risks before they impact launch timelines. Provide clear mitigation strategies and trade-off recommendations to executive leadership.
• Data-Driven Performance Measurement
  • Define Success Metrics: Establish rigorous KPIs for every launch, moving beyond output metrics to measure business impact (e.g., pipeline generation, attach rates, product adoption, revenue growth, and campaign efficiency).
  • Post-Launch Optimization: Conduct comprehensive post-mortems and "look-back" analyses to derive actionable insights, continually feeding learnings back into the GTM engine to improve future launches.

Job Requirements

Experience: 10+ years of experience in Program Management, Product Marketing, or GTM Strategy within a B2B enterprise technology environment (experience across Hardware, Software, and Solutions is highly preferred). Leadership: 4+ years of experience directly managing, coaching, and scaling high-performing teams. Operational Rigor: Deep expertise in building scalable launch frameworks, stage-gate processes, and operational cadences from the ground up. Cross-Functional Influence: Proven ability to lead without direct authority, build consensus across highly matrixed organizations, and confidently present to/advise C-level and VP-level executives. Analytical Mindset: Strong business acumen with the ability to translate operational metrics into strategic business narratives. Familiarity with tools like Salesforce, Tableau, and enterprise project management software (e.g., Asana, Jira, Smartsheet). Agility: Exceptional ability to navigate ambiguity, prioritize multiple high-visibility initiatives simultaneously, and maintain composure in a fast-paced environment.

Education

Typically requires a Bachelor's degree in business or related field or additional equivalent experience as stated above.

Compensation

The target salary range for this position is $220,000-268,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU's), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.