Programmatic Trader

C2's client, a fully independent, woman-owned media agency intentionally expanding its capabilities through the integration of media, creative, branding, and analytics, seeks a Programmatic Trader to help deliver measurable performance across an increasingly sophisticated omnichannel media practice.

For more than 20 years, they've built their reputation on media expertise, strategic rigor, and undeniable results. The agency crafted an operating model where strategy, creative, analytics, and media work together from campaign development through performance reporting and optimization. The result is smarter collaboration, faster decisions, and measurable business outcomes for clients.

This role combines exceptional programmatic trading expertise with strategic curiosity, proactively identifying opportunities to improve campaign performance while embracing automation, AI, and evolving platform capabilities.

Start: ASAP

Duration: Contract to hire

Location: Hybrid, 2 days/week in New York City office

Compensation: $30-$40/hour as a W2 employee of C2. After direct hire transition, compensation would convert to a salary of $70,000 to $80,000 per year

Benefits: C2 talent working 30+ hours/week for 30 consecutive business days are eligible for PTO accrual and 401(k) retirement plan, enrollment after 90 days

Technology: Talent must provide their own hardware and software

Job Description

The Programmatic Trader develops, executes, and monitors omnichannel programmatic campaigns across display, online video, connected TV, audio, native media, and emerging digital channels. Working closely with Client Services, Ad Operations, Analytics, and internal media teams, this role transforms campaign strategy into measurable business performance while ensuring campaigns launch successfully, deliver efficiently, and achieve client objectives.

Success in this role comes from combining deep platform expertise with analytical thinking, proactive communication, and continuous curiosity. The ideal candidate enjoys solving complex campaign challenges, identifying opportunities others miss, and sharing knowledge that helps both clients and teammates succeed.

Responsibilities

• Develop programmatic media strategies from client RFPs based on business objectives, audience insights, and campaign KPIs
• Plan, execute, monitor, and manage display, online video, connected TV, audio, native, and emerging programmatic campaigns across multiple DSPs
• Execute and optimize conversion-focused (performance/direct-response) programmatic campaigns, optimizing toward cost-per-acquisition, cost-per-conversion, ROAS, or other lower-funnel KPIs
• Coordinate with Ad Operations to implement, QA, and troubleshoot campaign tracking, pixels, tags, and conversion measurement
• Manage campaign pacing, budgets, delivery, bidding strategies, frequency controls, and performance to meet or exceed client goals
• Build audience targeting strategies using first-party, third-party, contextual, behavioral, and retargeting audiences
• Monitor inventory quality, brand safety, fraud prevention, supply path performance, and overall campaign health, proactively recommending improvements based on viewability, performance data, and platform insights
• Develop campaign reports that translate performance data into clear insights and actionable recommendations for internal teams and Client Services
• Communicate campaign progress, risks, and improvement opportunities throughout the campaign lifecycle
• Stay current on DSP capabilities, industry trends, and emerging programmatic best practices
• Share platform expertise, best practices, and technical knowledge with the team to support continued development and knowledge sharing

Requirements

• 3+ years of hands-on programmatic trading experience across display, online video, connected TV, audio, native media, and other programmatic channels
• Experience with conversion-driven or performance-based programmatic campaigns, with a track record of optimizing toward CPA, ROAS, or similar down-funnel KPIs
• Advanced experience with The Trade Desk, DV360, and Amazon DSP
• Strong understanding of bidding strategies, pacing, audience targeting, frequency management, and campaign measurement
• Experience implementing campaign tracking, pixels, CM360/Floodlight, GA4, or comparable attribution and measurement solutions
• Familiarity with brand safety, verification, and inventory quality platforms including DoubleVerify, IAS, Peer39, or similar technologies
• Strong analytical skills with the ability to interpret campaign performance and translate data into strategic recommendations
• Advanced proficiency with Excel or Google Sheets for reporting, analysis, and campaign management
• Excellent communication, organizational, and time management skills
• Ability to manage multiple campaigns simultaneously while working independently and remotely
• Experience collaborating with creative, analytics, and Client Services teams throughout campaign development and delivery
• Curiosity, adaptability, and enthusiasm for leveraging automation, AI, and emerging technologies to improve campaign performance and operational efficiency

Nice to Have

• Experience working within an independent media agency
• Exposure to omnichannel planning across digital, broadcast, out-of-home, and influencer campaigns
• Familiarity with workflow automation or AI-enabled media planning tools

Not your type of gig, but know someone who would be interested? Refer a qualified candidate and if they get the job, you get a signing bonus! Make sure they mention your name as their referral source so you get your well-deserved credit.

All candidates must be located and authorized to work in the United States. C2 does not sponsor work visas. No C2C.