MBA Marketing Intern - MarOps

Implement and clearly document the company’s marketing technology strategy Work on technology and analytics projects across business functions, including close collaboration with sales, customer service, product management and product engineering Develop a vision for marketing technology architecture, including predictive models and efficient workflows across marketing disciplines from advertising to email Create scalable, innovative approaches to extracting, managing, and analyzing marketing performance data Collaborate with frontline marketers and senior leaders to measure campaign performance and achieve accurate revenue forecasts Coordinate with external agencies and vendors to implement web analytics and multi-touch attribution solutions Work with marketing team leaders to implement overarching processes across internal and external marketing functions Serve as interim head of marketing operations, with hands-on accountability for revenue-supporting automation, including AI Requirements Current MBA student in good standing; 2nd year preferred This internship requires 2 days in-office BA/BS with concentrations in computer science, marketing, business, finance or accounting are preferred Work experience of 3-4 years is preferred Highly analytical and data-driven marketer or business operations expert Preferred skills include proficiency in email deliverability, website analytics, A/B testing, conversion rate optimization, CRM processes and automation and email optimization Experience with analytic techniques, statistical modeling, and web analytics Strong skill with extracting patterns and action items from data Excellent communications skills when working with teammates who may be either data-driven or more qualitative Expert use of Hubspot, Looker Studio, and Google Analytics is a job requirement Strong working knowledge of project management tools including Notion and JIRA for documentation is a must Deep understanding of web-related behaviors and trends and ability to optimize for these Proficient use of various LLM-based artificial intelligence applications is required Core Competencies Demonstrates expertise in marketing technology strategy implementation, data analysis, and campaign performance measurement. Proficient in utilizing tools like Hubspot, Looker Studio, and Google Analytics to drive marketing operations and optimize revenue-generating processes. Highest-signal resume keywords Marketing Technology Strategy Data Analysis Web Analytics Email Optimization Project Management Hard Skills Email Deliverability A/B Testing Conversion Rate Optimization Statistical Modeling Predictive Modeling Data-Driven Marketing CRM Processes Automation Revenue Forecasting Pattern Extraction Soft Skills Excellent Communication Collaboration Industry Keywords Marketing Operations Multi-Touch Attribution Web-Related Behaviors Marketing Performance Data Campaign Performance Tools & Technologies Hubspot Looker Studio Google Analytics Notion JIRA LLM-Based AI Applications #J-18808-Ljbffr Jobtailor