Digital Marketing Manager

Role Description

Reporting to the Head of VisualCron, the Digital Marketing Manager owns the acquisition funnel for VisualCron, a Windows-based, on-premises automation and task scheduling platform used by thousands of IT, DevOps, and operations teams worldwide.

VisualCron operates on a product-led growth motion — prospective customers discover the product, download a free trial, install it locally, and purchase a license independently, with minimal sales involvement. This critical role leads our acquisition marketing, website design, trial program, and purchase conversion, ensuring that every digital touchpoint effectively attracts, engages, and converts technical evaluators into paying customers. Along the way, you will coordinate with our product and engineering teams, customer support, and external agency partners.

Objectives - The Problems You'll Solve

• Own the engine that turns awareness into revenue.
• Build and optimize paid and organic programs to attract IT professionals, sysadmins, DevOps engineers, and operations teams.
• Drive measurable new customer acquisition and improve trial-to-purchase conversion rates.
• Scale marketing programs across multiple channels within a product-led, self-serve software licensing model.
• Bridge the gap between a technical audience and commercial outcomes.
• Be held to a clear set of marketing KPIs spanning traffic growth, paid channel efficiency, trial volume, conversion rates, and others.

How You'll Get There

In your first month:

• Onboard and gain a full understanding of the VisualCron product, its capabilities, key automations, and technical buyer personas.
• Map the current trial-to-activation journey, identifying friction points from download through installation and initial job creation.
• Assess performance of the current digital acquisition and conversion motion (traffic, trial conversion, install success rate, buying experience).
• Establish relationships across the Head of VisualCron, Product, Sales, Customer Success, and Support.

In your first 3 months:

• Prioritize and execute the most impactful actions to improve trial conversion, feature discovery, technical onboarding, and purchase readiness.
• Develop and own the integrated digital marketing strategy for VisualCron, spanning SEO, paid media, retargeting, and email nurture.
• Plan and execute performance marketing campaigns across paid search and paid social channels.
• Partner with the team managing the website to strengthen and scale VisualCron.com.
• Implement analytics to monitor the full journey from traffic to download to install to activation then purchase.

In your first 6 months:

• Build a 12-month roadmap for VisualCron’s digital acquisition engine with milestones across trial volume, conversion rate improvement, channel expansion, and new customer growth.
• Build and manage pre-purchase email nurture programs that guide trial users through activation milestones.
• Conduct and maintain ongoing SEO strategy.
• Collaborate with Customer Success to identify early user blockers and translate them into marketing, content, and UX improvements.

Qualifications

• Proven experience driving new customer acquisition and trial-to-purchase conversion for a technical software product.
• Deep understanding of how IT professionals, sysadmins, DevOps engineers, and automation engineers discover, evaluate, and purchase on-premise tools.
• Ability to use data to diagnose funnel issues, uncover hidden trends, validate hypotheses, and continuously optimize.
• Excellent cross-functional collaboration skills.
• Demonstrated creative marketing solutions within a limited budget.
• Reliable and accountable in delivering commitments.

Benefits

• Remote-first environment – Work from wherever you thrive in the contiguous U.S.
• Everything you need to succeed – Mac or Dell laptop, $100/month connectivity stipend, monitors, and a $250 setup allowance.
• Comprehensive health coverage – 100% company-paid medical, dental, and vision for you and your family, plus $1,800 annual HSA contribution.
• Financial protection – 100% company-paid LTD, AD&D, and life insurance.
• True flexibility – Flexible PTO and working hours that respect your life outside of work.
• Time to recharge – 11 paid holidays plus two Wellness Days.
• Investment in your growth – $1,000 annual professional development stipend.

Company Description

• At Continuous, we practice what we preach — our total rewards reflect our commitment to our people.