Digital Marketing Manager

Role Description

The Digital Marketing Manager will lead execution and day-to-day management of a revenue-driven digital ecosystem that strengthens brand visibility, audience engagement, and measurable pipeline growth. This role serves as a hands-on operator across demand generation, social media, content activation, website optimization, CRM, analytics, and marketing technology.

• Execute integrated digital marketing strategies that strengthen brand visibility, relevance, revenue growth, and engagement across key platforms and channels.
• Support how brand is discovered, experienced, and chosen through modern storytelling, omnichannel activation, and audience-first digital experiences.
• Ensure all digital initiatives align with brand standards, commercial priorities, and regulatory guidelines.
• Drive integrated campaigns across digital, live events, content, public relations, and field channels to expand visibility, demand, and market share.
• Manage social media channels, content calendars, publishing cadence, and audience engagement across platforms.
• Build engaged digital communities that create advocacy, loyalty, recurring interaction, and trust beyond passive followers or impressions.
• Develop content and programs that spark conversation, participation, UGC, and sustained momentum.
• Coordinate creators, influencers, ambassadors, and strategic partnerships that expand awareness and credibility.
• Support creation and optimization of high-performing content across owned, earned, paid, and emerging channels.
• Execute full-funnel demand generation campaigns across paid media, search, social, retargeting, email, SMS, and nurture and automation journeys.
• Optimize targeting, media efficiency, landing pages, and conversion strategy to maximize pipeline and return on investment.
• Partner with sales leadership to improve lead quality, speed to follow-up, and funnel conversion.
• Monitor campaign performance tied to CAC, LTV, ROAS, and sourced or influenced revenue.
• Execute SEO, GEO, and LLM discoverability initiatives to strengthen visibility across search engines, AI assistants, and emerging discovery platforms.
• Improve content architecture, metadata, authority signals, and organic acquisition performance.
• Monitor evolving search behavior, competitor activity, and new channels to identify growth opportunities.
• Utilize AI tools to accelerate campaign execution, content workflows, and optimization insights.
• Build nurture, retention, reactivation, and advocacy programs that improve customer lifetime value and engagement.
• Develop segmented journeys and automated communications across email, SMS, and CRM touchpoints.
• Support seamless handoff from lead to opportunity to customer through aligned lifecycle processes.
• Manage website, microsite, and landing page strategy focused on UX/UI, conversion rate optimization, and lead capture.
• Lead A/B testing, personalization, and continuous optimization across touchpoints.
• Ensure digital experiences reflect premium brand standards and commercial objectives.
• Build dashboards measuring KPIs, attribution, pipeline and revenue impact, and campaign effectiveness.
• Manage CRM and marketing automation systems including Salesforce, NetSuite, Marketo, and related platforms.
• Ensure system integrations, campaigns, lead routing, database quality, segmentation, and reporting accuracy.
• Evaluate new technologies, AI-enabled tools, and add-on applications that improve speed, efficiency, and personalization.
• Translate performance data into recommendations that guide future strategy and investment.

Qualifications

• Strong expertise in paid media (SEM, GDN etc…), SEO, GEO, CRM, automation, analytics, and organic and paid social platforms (Instagram, LinkedIn, TikTok, YouTube).
• Experience managing Salesforce, NetSuite, Marketo, or comparable platforms.
• Strong understanding of community-driven growth, creator ecosystems, and content performance.
• Data-driven mindset with ability to turn insights into action.
• Strong project management skills in a fast-paced digital environment.
• Commercial mindset focused on growth, efficiency, CAC, LTV, and ROI.
• Experience with AI tools and modern digital technologies preferred.
• Willingness to travel and support events outside standard business hours.

Requirements

• Bachelor’s degree preferred, or equivalent combination of education and experience.
• Minimum four (4) years of experience in digital marketing, demand generation, marketing operations, or related functions.
• Experience managing paid media, CRM, automation, analytics, website optimization, and lead generation programs.
• Proven ability to manage campaigns and marketing systems with measurable impact.
• Experience within medical devices, aesthetics, healthcare, beauty, or regulated industries preferred.

Benefits

• This is a remote position with occasional travel to corporate headquarters in Chicago, IL.
• Salary range: $100,000 - $120,000, commensurate with experience.