Digital Marketing Manager

Role Description

Your role will involve developing and executing a strategy to grow our offerings via social media, content, paid, and email marketing channels guided by Lisa’s vision and delivered by our Content Manager.

• B2C marketing to attract and convert leads into coaching clients, Social Bloom group members, and Love Bloom event attendees.
• B2B marketing to build Lisa's credibility and visibility within the professional and B2B community to generate referral partnerships with therapists, psychologists, psychiatrists, and other allied health professionals.
• Support the recruitment of coaches as we expand into new geographic markets.

Qualifications

• 3–5 years of related digital marketing experience ideally in wellness, mental health, and coaching.
• Skilled and experienced in leveraging AI resources and tools to work more efficiently.
• Demonstrated ability to drive social media engagement.
• Demonstrated ability to drive direct response actions (sign-ups, registrations, inquiries, referrals).
• Genuine comfort with topics like mental health, neurodiversity, executive functioning, and holistic wellness.
• Self-directed, organized, and able to own, strategize, and be accountable for all projects and tasks.

Requirements

• Target mental health practitioners, clinicians, and aligned organizations in the NYC market to generate referral flow.
• Lead mining, enrichment, marketing outreach.
• LinkedIn marketing.
• Email & Autoresponder Management: Listbuilding, create/manage automated messaging flows, lead tagging, list segmentation, A/B testing, and deliverability monitoring.
• Paid Meta Advertising: Audience development, budget/bid management, retargeting, creative performance analysis, ROI analysis.
• Landing Pages: Strategy, coordination with Content Manager and web development team, integration with advertising channels and autoresponder.
• Tracking & Analytics: UTM, GTM, GA4 tracking across all organic, paid, email, and referral touchpoints.
• Performance reporting & communication.
• Funnel Development: Create and manage funnels (TOFU/MOFU/BOFU).
• AI: Recommend AI strategies, resources, and tools to deliver greater efficiency and results.

Benefits

• Home-based position with your own computer and Internet connection.
• Willingness to work at least 4+ hours per day between 9am-5pm MST.
• Term: 3 month engagement, with potential to move to full-time/permanent position.
• Guaranteed 100% on-time salary payments.

Nice To Have

• Personal or professional connection to the neurodivergent community.
• Experience marketing to or communicating with healthcare or mental health professionals.
• Background in health coaching, integrative nutrition, or a related field.
• Experience growing a personal brand or thought leadership platform.
• CRM: Consultation, platform selection, setup, configuration, implementation.
• SEO: On-page, Google Search Console, technical SEO.
• Paid advertising platforms: Google, TikTok, display.

Why This Role

This is a chance to do meaningful work that genuinely helps people. You'll have real impact throughout our marketing efforts, and the opportunity to shape a brand that has both heart and depth — one that's growing its reach, not just with individual clients, but within the broader professional wellness community nationwide.

If this describes you - and you possess the skills sets we are seeking - then we'd love to have you on board with us!

Salary: Negotiable