Digital Marketing Manager

Digital Marketing Manager Marketing Direction | B2B Marketing Agency | Hands‑On Execution Role Execute paid advertising campaigns, build marketing automations, and own analytics reporting for an established B2B marketing agency (since 2009) serving professional services firms. Manage campaigns across Google Ads, Meta, LinkedIn, HubSpot, and GoHighLevel for multiple concurrent clients with meaningful advertising budgets. This is a hands‑on execution leadership role — you build the campaigns, configure the platforms, and deliver the results. This is a primarily remote position with occasional in‑person collaboration in the Tampa Bay area. Florida candidates strongly preferred; open to exceptional candidates in other US states. Key Skills: Google Ads | Meta Ads | LinkedIn Ads | GoHighLevel | HubSpot | Marketing Automation | Analytics | GA4 ABOUT MARKETING DIRECTION Marketing Direction is a strategic B2B marketing agency established in 2009, specializing in comprehensive marketing solutions for professional services firms. We're known for our trademarked Marketing Direction Strategic Blueprint® methodology and Detailed Marketing Action Plans (DMAPs) that provide clients with clear, transparent roadmaps from strategy through execution. Company Values: Action‑Oriented, Strategic, Passionate, Innovative, Results‑Driven, Expertise THE OPPORTUNITY We're seeking a Digital Marketing Manager to own execution across paid advertising, marketing automation, and analytics for both client programs and internal initiatives. This is a hands‑on execution leadership role — you'll build campaigns, configure platforms, and deliver results, not manage a team or write strategy documents. This role is perfect for someone who: Gets energized by building campaigns that drive measurable results Has deep, hands‑on expertise across multiple marketing platforms Thrives in a fast‑paced agency environment with multiple concurrent clients Wants ownership of outcomes, not just task completion Loves learning new platforms and staying current with marketing technology Communicates proactively and consistently — no one should have to chase you for updates Catches their own errors before work reaches clients or colleagues Executes reliably on strategic direction provided by others This role is NOT a fit for someone who: Prefers strategy and planning over hands‑on execution Wants to manage people rather than manage campaigns Needs extensive oversight and direction to stay on track Is looking for a narrow specialist role (paid ads only, or automation only) Wants predictable, repetitive work Has difficulty with time tracking, meeting deadlines, or providing regular status updates Struggles to work within established processes and quality standards Sees this role as a stepping stone to a strategy position WHAT YOU'LL DO You’ll work directly with our COO, Chief Strategists, Lead Marketers, and implementation team to execute digital marketing programs across four core areas. You’ll receive strategic direction and specifications from our strategists, then build, launch, optimize, and report. On larger programs requiring multiple digital marketers, you’ll also serve as the execution lead — coordinating work, maintaining quality standards, and ensuring cohesive delivery. Other specialists on our team handle areas like SEO, social media, and content — though you may collaborate across these areas, your primary focus is execution across automation, paid advertising, analytics, and platform operations. 1. Marketing Automation & CRM (30‑35% of your time) You’ll execute marketing automation across our internal platforms and diverse client tech stacks. Your responsibilities: Build and maintain workflows, sequences, and automations per strategic specifications Configure CRM systems, lead scoring, and pipeline automation Execute email campaigns, nurture sequences, and triggered communications Integrate platforms and troubleshoot data flow issues Maintain automation infrastructure and documentation Support both client DMAP delivery and internal demand generation Platforms: GoHighLevel (primary internal), HubSpot, Salesforce, Zoho, Mailchimp, Constant Contact, and others as needed 2. Paid Advertising Execution (20‑25% of your time) You’ll own paid advertising execution across client engagements and internal campaigns. Your responsibilities: Build, launch, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn Manage budgets ranging from small test campaigns to significant multi‑channel programs Execute A/B testing, audience optimization, and bid strategy adjustments Deliver regular performance reporting with actionable insights Troubleshoot tracking issues and ensure accurate attribution Stay current with platform changes and new features Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager 3. Analytics & Reporting Infrastructure (20‑25% of your time) You’ll own analytics implementation and reporting across client and internal programs. Your responsibilities: Build dashboards and reporting systems per strategic specifications Implement tracking via Google Tag Manager Execute regular reporting cadences (weekly, monthly, quarterly) Ensure data accuracy across platforms and integrations Create templates and documentation for consistent delivery Translate data into clear, actionable client‑ready reports Platforms: Google Analytics (GA4), Google Tag Manager, Looker Studio, SEMrush, ahrefs, Power BI 4. Platform Operations & Technical Ownership (15‑20% of your time) You’ll serve as the primary technical owner for our internal marketing platforms and project management systems. Your responsibilities: Own day‑to‑day operations of our marketing automation platform (GoHighLevel) Manage platform configurations, workflow maintenance, and campaign setup Provide technical ownership of project management platform implementation and ongoing management Enable account managers and strategists to self‑serve on project status and reporting Troubleshoot platform issues and coordinate with vendors as needed Document processes and train team members on platform usage Platforms: GoHighLevel, Monday.com, Workamajig (agency PM platform — similar to Asana/ClickUp), LinkedIn Sales Navigator YOUR FIRST 90 DAYS Month 1: Learn & Execute Understand our service delivery model, client portfolio, and team structure Get hands‑on with GoHighLevel and current automation infrastructure Learn current project management systems (transitioning from Monday.com to Workamajig) Shadow strategists to understand strategic specifications and quality standards Begin executing on 2‑3 active client programs Learn our tools, systems, and workflows Month 2: Own & Optimize Take primary ownership of marketing automation and campaign execution Own paid advertising execution across client programs Begin analytics dashboard development and reporting cadences Support Workamajig implementation and transition from Monday.com Identify quick wins and efficiency improvements Establish working rhythm with account managers and strategists Month 3: Lead & Scale Full ownership of digital marketing execution across all client programs Platform operations running smoothly with documented processes Analytics infrastructure delivering consistent, quality reporting Proactively identifying opportunities and surfacing recommendations Established as the go‑to resource for all digital marketing execution REQUIRED QUALIFICATIONS Must‑Have Experience: 1. Digital Marketing Experience 5+ years hands‑on digital marketing experience with demonstrated proficiency across marketing automation, paid advertising, and analytics Recent, active platform experience (not legacy knowledge from years ago) Track record of measurable results 2. Marketing Automation & CRM Proficiency Hands‑on experience building workflows, sequences, and automations Proficiency with at least 2‑3 major platforms (HubSpot, Salesforce, Zoho, GoHighLevel, Mailchimp, etc.) Experience with CRM configuration, lead scoring, and pipeline automation Ability to troubleshoot integrations and data flow issues 3. Paid Advertising Proficiency Demonstrated hands‑on experience across Google Ads, Meta, and LinkedIn Experience managing meaningful budgets (not just small test campaigns) Ability to build, optimize, and report on campaigns independently 4. Analytics & Reporting Skills Experience building dashboards and reporting systems (Looker Studio, Power BI, or similar) Proficiency with Google Analytics (GA4) and Google Tag Manager Ability to translate data into actionable insights Experience with SEO tools (SEMrush, ahrefs) a plus 5. Technical Aptitude Comfortable learning new platforms quickly Experience with platform integrations and troubleshooting Familiarity with integration/automation tools (Make, Zapier, or similar) Experience with project management platforms (Monday.com, Asana, ClickUp, Workamajig, or similar) Proficiency with Excel for data analysis and reporting Familiarity with AI tools (Claude, ChatGPT, Gemini, etc.) for productivity 6. Education Minimum of Bachelor's degree in business administration, marketing, or a related field. Work Style Requirements: Self‑Directed: Can take strategic specifications and execute without hand‑holding Detail‑Oriented: Catches errors before they reach clients; maintains quality standards Reliable: Meets deadlines consistently; communicates proactively when issues arise Adaptable: Comfortable with changing priorities and new platform requirements Curious: Stays current with platform changes; proactively learns new tools Preferred (Not Required): Agency or multi‑client experience (understanding of billable time, client deliverables, agency economics) Experience with GoHighLevel specifically Experience with PPC optimization platforms (Optmyzr, Opteo, or similar) Background in B2B professional services marketing Experience with LinkedIn Sales Navigator for prospecting support Google Ads and/or HubSpot certifications COMPENSATION & BENEFITS Employment Type: Full‑Time Employee Benefits: Healthcare stipend Simple IRA with company match Paid time off Professional development opportunities Remote position Location: Primarily remote with occasional in‑person collaboration in Tampa Bay area. Florida candidates strongly preferred; open to exceptional candidates in other US states. Salary: Please include your desired annual salary in your application. WHY JOIN MARKETING DIRECTION NOW? 1. Ownership, Not Task Work This isn't a "do what you're told" role. You'll own digital marketing execution across the agency — the platforms, the campaigns, the results. When client programs succeed, it's because you built and optimized them. 2. Variety Without Chaos You'll work across multiple clients, platforms, and campaign types. No two weeks look the same. But we're an established agency with clear processes — it's variety with structure, not chaos. 3. Work with Senior Strategists You'll execute based on strategic specifications from experienced marketing strategists. You'll learn while you execute, and your input on what's working (or not) shapes future strategy. 4. Join at an Inflection Point We're investing in operational infrastructure and expanding our capabilities. The systems and processes you help build will be foundational to our continued growth. 5. Direct Impact, Visible Results In a smaller agency, your work is visible. You'll see the direct connection between what you build and client results. No getting lost in a large organization. HIRING PROCESS We move quickly with qualified candidates. Application review → screening call → in‑depth interview → final conversation and decision. We're targeting a Q2 2026 start. HOW TO APPLY Submit your application through our online application system. Required with your application: Resume highlighting relevant digital marketing experience Desired Annual Salary (required — applications without salary expectations will not be considered) Work Samples demonstrating hands‑on execution (campaigns you built, dashboards you created, automations you implemented — not work you oversaw or approved) Responses to the application questions Marketing Direction is an equal opportunity employer. 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