Marketing Specialist

Overview Join our dynamic team at Positive Behavior Steps as we seek a passionate individual to drive our marketing initiatives. In this position, you will play a pivotal role in enhancing our brand presence and engaging with our community. Key Responsibilities Develop and implement marketing strategies that align with our mission and objectives. Create compelling content for various platforms including social media, email newsletters, and our website. Analyse market trends and competitor activities to identify opportunities for growth. Collaborate with cross-functional teams to ensure cohesive messaging and branding. Manage marketing campaigns from conception to execution, monitoring their effectiveness and making adjustments as needed. Requirements Bachelor's degree in Marketing, Communications, or a related field. Proven experience in a marketing role, preferably within a non-profit or educational environment. Strong written and verbal communication skills. Proficiency in digital marketing tools and platforms. Ability to work independently and as part of a team. Nice to Have Experience with graphic design and video editing software. Familiarity with SEO and content marketing best practices. Knowledge of behavioural health or education sectors. #J-18808-Ljbffr