Product Marketing Manager

Please note this is for New York, NY, United States. You only need to apply to one location if there are multiple listed for the job. THE WORK Our enterprise fintech solutions team is growing, and we’re looking for a Product Marketing Manager who brings genuine financial services domain expertise. This is not a generalist role. The ability to speak credibly about the challenges finance and treasury professionals face, and how enterprise software addresses them, is the foundation of everything this person will do. Reporting to the Director of Product Marketing, you will translate complex financial software capabilities into compelling positioning, campaigns and sales enablement that resonate with CFOs, finance leaders and their teams. You’ll work closely with product, content, demand generation and sales to bring solutions to market with speed and credibility. WHAT YOU’LL DO Develop messaging and positioning for new product launches and integrated campaigns, in partnership with product, marketing and sales. Serve as the financial services subject matter expert across marketing, validating campaign messaging, event content and sales enablement materials for domain accuracy. Partner with the content team to ensure accurate, practitioner-level representation of financial workflows and customer pain points across all audience-facing assets. Maintain current, on-brand solution content on the company website in partnership with the web team. Build competitive positioning that highlights meaningful differentiation for buyers who know the space. Support demand generation by applying domain knowledge to targeting, messaging and content strategy to improve lead quality and conversion. WHAT YOU’LL BRING 3–5 years of experience in product marketing, marketing communications or go-to-market roles in B2B software, fintech or financial services. Direct experience working in or alongside financial services operations. You understand how finance and accounting teams work, what slows them down and what good technology looks like from a practitioner’s perspective. Familiarity with enterprise financial software, whether gained through an end-user role, implementation, consulting, presales or customer success. Demonstrated ability to create messaging, positioning documents, case studies, solution briefs and web copy for technical B2B audiences. Strong written communication skills, with the ability to translate complex concepts into clear narratives for C-level and practitioner audiences alike. Experience collaborating cross-functionally with product, sales and other business teams in a fast-paced environment. NY Annual Base Salary Range $144,000 — $172,000 USD WHO WE ARE Do Your Best Work The opportunity to build in a fast-paced start-up environment with experienced industry leaders A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning. Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team. In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in. Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team We come together for moments that matter which include team offsites, team bonding activities, happy hours and more! Take Control of Your Finances Competitive salary, bonuses, and equity Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support Employee giving match Take Care of Yourself R&R days so you can rest and recharge Generous wellness reimbursement and weekly onsite & virtual programming Generous vacation policy - work with your manager to take time off when you need it Industry-leading parental leave policies. Family planning benefits. Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events Benefits listed above are for full-time employees. Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance. #J-18808-Ljbffr