Business Analyst - Strategic Program Management (Ad Tech)

Company description Publicis Re:Sources is at the core of Publicis Groupe, the world's largest communications company. We are the only full-service, end-to-end shared service organization in the industry, enabling Groupe agencies to do what they do best: innovate and transform for their clients. Formed in 1998 as a small team to service a few Publicis Groupe firms, Publicis Re:Sources has grown to 6,000+ employees in over 55 countries. We provide technology solutions and business services, including finance, accounting, legal, benefits, procurement, tax, real estate, treasury and risk management, information security, and global mobility - supporting 110,000+ employees across the Publicis Groupe network. Our people are at the center of everything we do, bringing curiosity, collaboration, and a commitment to excellence to their work every day. Learn more about Publicis Re:Sources and the Publicis Groupe agencies we support at publicisresources.com. Overview We are seeking a highly motivated and results-driven Business Analyst to join our team, focusing on strategic program management within the Ad Tech space. The ideal candidate will have a strong understanding of the ad tech ecosystem, excellent analytical skills, and a passion for driving impactful, data-informed strategies. This role will involve working closely with cross-functional teams, analyzing business needs, identifying growth opportunities, and ensuring the successful execution of strategic initiatives across multiple programs. ResponsibilitiesKey Responsibilities: Strategic Program Management: Collaborate with senior leadership to define strategic initiatives, assess business needs, and develop detailed roadmaps to deliver high-impact programs that align with organizational goals. Own the end-to-end program lifecycle, ensuring timely execution, risk mitigation, and resource optimization. Business Analysis & Insights: Conduct thorough analyses of internal and external data sources to uncover actionable insights that drive business decisions. Use data-driven approaches to evaluate performance, identify trends, and recommend strategies to optimize ad tech operations, campaign effectiveness, and customer outcomes. Stakeholder Engagement: Act as a liaison between business stakeholders, including product managers, engineers, marketers, and sales teams, ensuring clear communication of business requirements, program goals, and timelines. Facilitate cross-functional collaboration to ensure alignment across teams and drive program success. Process Improvement & Efficiency: Identify inefficiencies and gaps within the business and tech processes. Work with stakeholders to implement process improvements and optimize workflows, tools, and technologies for better program delivery. Reporting & Documentation: Create and maintain comprehensive program documentation, including business requirement documents (BRDs), project plans, timelines, and risk assessments. Provide regular progress updates and strategic insights to key stakeholders, ensuring transparency and alignment throughout the program lifecycle. Risk & Issue Management: Proactively identify potential risks or blockers that may hinder program execution. Develop and implement mitigation strategies to minimize delays or disruptions. Troubleshoot and resolve issues as they arise, ensuring the program stays on track. Ad Tech Industry Knowledge: Stay up to date with trends and advancements in the ad tech landscape, including programmatic advertising, data analytics, demand-side platforms (DSPs), supply-side platforms (SSPs), and other emerging technologies. Apply industry knowledge to optimize ad tech solutions, drive innovation, and enhance strategic decision-making. QualificationsKey Qualifications: Experience: 3-5 years of experience as a Business Analyst, Program Manager, or similar role in the ad tech or digital advertising space. Proven experience in strategic program management, preferably with a focus on large-scale, cross-functional initiatives. Skills: Strong analytical skills with the ability to gather, interpret, and present data-driven insights. Familiarity with ad tech platforms and tools such as DSPs, SSPs, DMPs, and other ad serving technologies. Proficiency in project management methodologies (Agile, Scrum, Waterfall) and tools (Jira, Trello, MS Project). Excellent communication and presentation skills, with the ability to engage with both technical and non-technical stakeholders. Education: Bachelor's degree in Business Administration, Marketing, Computer Science, Data Science, or a related field. Master's degree or relevant certifications (e.g., PMP, CBAP) is a plus. Other Skills: Strong problem-solving skills, with a proven ability to manage complex projects and deliver results in a fast-paced environment. Detail-oriented, with the ability to manage multiple priorities and deadlines. Additional information All your information will be kept confidential according to EEO guidelines. This job description in no way states or implies that these are the only duties to be performed by the employee(s) currently in this position. Employee(s) will be required to follow any other job related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an ""at-will"" relations. Salary Range - 95-110K/yr and benefits. Publicis Groupe offers a comprehensive benefits package including medical, dental, vision, retirement(401(K)), wellness and other employee programs. For additional information regarding available benefits, please visit publicisconnections.com. #LI-DS1 Publicis Groupe Holdings B.V