Brand Marketing Manager - Lakeland

Brand Marketing Manager - Lakeland

The Brand Marketing Manager is responsible for developing marketing strategies for business initiatives and marketing campaigns for their assigned categories of expertise in order to maximize business performance and drive customer advocacy. This includes identifying business and customer needs as well as developing marketing plans that drive effective customer communications. The incumbent also influences Publix private label product innovation and development, which build Publix brands, fill opportunity gaps, and further drive sales and market share. The incumbent is responsible for supervising Associate Brand Marketing Managers on assigned project work.

Additional responsibilities include:

• Lead as Marketing's single point of contact for assigned business areas to identify, prioritize, and develop brand marketing strategies for high-level strategic Marketing campaigns, including promotional campaigns and environmental signage and décor
• Strategic lead that influences product innovation through the development of private label products
• Influence long range planning, business plan initiatives, and strategic improvement projects for assigned business areas
• Determine primary research initiatives for assigned business units

Required Qualifications

• Bachelor's Degree in Business Administration, Marketing, Advertising, or Mass Communication from an accredited university
• Five (5) years of product or service marketing strategy development experience and three (3) years of brand marketing or brand management experience
• Strong knowledge of consumer research principles, methodology, and analysis
• Strong knowledge of business analysis
• Knowledge of marketing planning
• Knowledge of customer segmentation
• Expert knowledge of presenting creative design
• Strategic thinker and effective collaboration skills
• Effective communication and presentation skills (written and verbal)
• Ability to interpret, analyze, and explain financial information
• Leadership and team building skills
• High attention to detail and accuracy
• Problem solving and analytical skills

Preferred Qualifications

• Master's degree in Business Administration with a concentration in Marketing from an accredited university
• Seven (7) years of product or service marketing strategy development experience and five (5) years of brand marketing or brand management experience
• Advanced knowledge of Microsoft Word, Excel, Outlook, Power Point computer software
• One (1) year of supervisory experience with responsibility over direct or indirect reports.

Hours of Work

Minimum of 45 hours per week. Primarily Monday - Friday.

Frequency of Pay

Monthly

Minimum Base Pay

8,835

Maximum Base Pay

13,255

Potential Annual Pay with Bonus

114,855 - 172,315

Year End Bonus

As a year-end bonus to associates, Publix issues one month's extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

Benefits Information

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost
• An opportunity to purchase additional shares of our privately-held stock
• 401(k) retirement savings plan
• Group health, dental and vision plans
• Paid Time Off
• Paid Parental Leave
• Short- and long-term disability insurance
• Tuition reimbursement
• Free hot lunches (buffet-style) at facilities with a cafeteria
• Visit our website to see all of our benefits: Benefits - Jobs (publix.com)

Travel Frequency

Occasionally

Address

3300 Publix Corporate Parkway

City

Lakeland

State

Florida

Zip Code

33811-3311

Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours. Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email. For this position, Publix does not and will not file a petition or application with the USCIS or Department of State on behalf of any noncitizen for any immigration-related benefit to work and/or to continue to work in the United States, e.g., an H-1B or TN petition or permanent residence.

Facility

Lak Publix Corporate Office B003

Job Category

Marketing & Advertising