Digital Marketing Manager

LOCATION Reston, VA (HQ) | Hybrid available | Remote considered for exceptional candidates. POSITION SUMMARY The Digital Marketing Manager is a key member of the Sjögren’s Foundation Marketing and Communications team, responsible for leading creative, innovative, and results-driven digital marketing strategies that advance the Foundation's mission. We are looking for a creative and strategic thinker who brings fresh ideas, understands the evolving digital landscape, and knows how to turn compelling content into meaningful engagement and measurable results. This individual will play a central role in strengthening the Foundation's social media presence, expanding digital storytelling, and developing integrated campaigns that reach and inspire patients, healthcare professionals, supporters, and other key audiences. Reporting to the Vice President of Marketing and Communications, the Digital Marketing Manager will collaborate closely with colleagues across departments to elevate awareness, grow engagement, support patient and professional education, and drive revenue-generating initiatives. KEY RESPONSIBILITIES Develop and execute an integrated digital marketing strategy that strengthens brand awareness, expands audience engagement, and supports organizational goals. Lead the Foundation's organic and paid social media strategy, incorporating platform-specific best practices, audience growth, community management, and performance optimization. Drive creative digital storytelling through engaging content, including video, multimedia, graphics, and emerging social media formats. Lead and support digital campaigns for fundraising, clinical trial recruitment, patient and professional education, and major organizational initiatives, including Sjögren's Awareness Month. Oversee website strategy and performance, including content management, user experience, accessibility, SEO, and analytics. Manage and optimize paid digital advertising, including search, social media, and the organization's Google Ad Grant account. Lead marketing automation and email engagement strategies, including welcome series, audience segmentation, and nurture campaigns. Oversee digital marketing platforms and integrations, including HubSpot, Salesforce, and DonorDrive, working with internal teams and external partners. Establish KPIs, analyze digital performance, and use data and testing to continuously improve strategies and campaigns. Serve as a digital marketing leader across the organization, bringing forward new ideas, guiding best practices, and identifying opportunities to leverage emerging technologies, including AI. Collaborate across departments to elevate patient stories, research updates, educational resources, and donor impact through compelling digital content. QUALIFICATIONS 5+ years of digital marketing experience, including demonstrated success developing and executing digital strategies. Experience in a health nonprofit, patient advocacy organization, healthcare communications, or related mission-driven organization strongly preferred. Proven experience building and implementing effective social media strategies that grow audiences and increase engagement. Proficiency with digital marketing platforms such as Google Analytics, Google Ads, Meta Ads Manager, CMS platforms, and HubSpot or comparable tools. Experience with video production, graphic design, and creative tools such as Canva or Adobe Creative Cloud. Strong creative instincts and experience developing compelling digital content, including video and multimedia storytelling. Demonstrated ability to lead integrated digital campaigns from strategy and creative development through execution and measurement. Strong understanding of paid digital advertising, SEO, email marketing, marketing automation, and analytics. Strong writing, communication, analytical, and project management skills, with the ability to manage competing priorities. A proactive, collaborative, and solutions-oriented approach, with the ability to lead initiatives, bring forward new ideas, and work independently. WHAT WE OFFER Competitive compensation is commensurate with experience and an attractive benefits package. ABOUT THE SJÖGREN’S FOUNDATION The Sjögren’s Foundation is a patient advocacy organization dedicated to making a significant difference in the lives of people living with Sjögren’s, a serious and systemic autoimmune disease. The Foundation supports and educates patients, provides credible resources and education for healthcare professionals, ensures the patient voice is represented in advocacy, and encourages and funds Sjögren’s research. EQUAL OPPORTUNITY EMPLOYER The Sjögren’s Foundation is an equal opportunity employer and encourages candidates from diverse backgrounds to apply. We are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr