Analytics & Insights Specialist - Ads Campaign Operations - Gamma

Role Description

Data Specialist is the subject matter expert for everything data related for email marketing campaigns managed by the Ads Campaign Operations (ACO) team. Responsibilities include:

• Collaborate with stakeholders to manage audience signals, build target audiences, and leverage them throughout the campaign execution process.
• Create, manage, and validate campaign audiences using SQL scripting.
• Collaborate with analytics teams on experiment setup, providing insights into campaign signals, explaining system behavior and its impact on setup, and confirming feasibility of implementation.
• Maintain and operate data pipelines, ensuring smooth operation, resolving issues, and implementing improvements for efficiency and effectiveness.
• Communicate campaign performance results to teams and stakeholders.
• Create reporting dashboards and ad hoc reports for marketers.
• Build key relationships with stakeholders and communicate technical information clearly to non-technical audiences.
• Serve as the subject matter expert for data availability for marketing campaigns.

Qualifications

• 5+ years of experience with SQL, including data pipeline building and maintenance, and crafting complex SQL statements for precise audience targeting.
• Ability to leverage code libraries for streamlined code readability and enhanced efficiency.
• Experience working with data visualization tools such as Tableau, Looker, and Google's internal PLX/Data Studio.
• 2-3 years of experience in data pipelines and analytics specifically for email marketing.
• Proven experience in a marketing environment within the IT industry.
• Experience with integrated development environments like XCode, VSC, or Eclipse (Google internal: Cider) and version control systems like GitHub (Google internal: google3).

Requirements

• Additional languages besides SQL (e.g. Python) are a plus, but not required.
• Excellent collaboration and communication skills and stakeholder management.
• Ability to clearly communicate data-driven observations and recommendations.
• Proven expertise in email marketing best practices, including dynamic content, testing methodologies, deliverability, and automation.
• Experience using GenAI (generative AI) to inform data targeting and personalization in email marketing.
• Experience designing, executing, and evaluating A/B tests for email marketing.

Benefits

• Competitive wages and comprehensive health care including medical, dental, and vision coverage.
• Gender-neutral baby bonding leave, 24-26 week birth-parent maternity leave, and generous life, accident, and disability insurance minimums.
• Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences.