Marketing Operations Lead

Position Summary We’re searching for a Marketing Operations Lead to our dynamic North America Service Business team (NASB) at Samsung Electronics America. This Ops role will support Marketing and partners across our Ads business. Samsung Ads is an advanced advertising platform where advertisers find and connect with audiences across over 100M Samsung Households around the world. Samsung Ads delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory. Using our data, insights, and scale, we help advertisers reach consumers across CTV, our native apps, mobile and desktop. With Samsung Ads, advertisers can buy the way they want, reach who they need, and prove business results. We’re a CTV-centric ecosystem that’s redefining the future of advertising. Integrating the physical and digital worlds, we help brands drive business outcomes by thoughtfully reaching the consumers who have welcomed Samsung into their lives. Our quality data and pursuit of better is the fuel that drives us ever forward. And like our tech, we’re getting smarter every step of the way. We are on a mission to deliver more. We are proud to have built a world-class organization, grounded in an entrepreneurial and collaborative spirit. Working at Samsung offers one of the best environments in the industry to learn just how fast you can grow, how much you can achieve, and how good you can be. We thrive on problem-solving, breaking new ground, and enjoying every part of the journey Role and Responsibilities The Opportunity Seeking a strategic and operationally-minded Marketing Operations veteran to lead and evolve the teams, tools, and processes. This role is essential in driving scalable systems, development and adoption of measurement tools and standards, and facilitating operational alignment across the Marketing organization. You’ll work cross-functionally with Growth Marketing, SalesOps and relevant vendors to ensure that our systems, data, and processes support revenue growth and customer lifecycle management in a complex B2B environment. Responsibilities include: Manage and optimize marketing technology stack, including CRM, marketing automation platforms, and analytics tools. Evaluate and implement first-party and third-party solutions that enable segmentation, automation, personalization, and attribution Ensure integration across marketing and sales systems to support seamless lead and contact capture, campaign execution, and performance tracking Lead the B2B marketing analytics function, developing a robust reporting infrastructure to measure pipeline contribution, campaign effectiveness, and ROI Standardize KPIs, reporting cadences, and dashboards for marketing leaders and stakeholders across regions and business units Build and evolve attribution models that reflect the complexity of multi-touch B2B buying journeys Partner closely with Growth Marketing to align on lead management, ABM-strategies, funnel definitions, and contact governance Drive consistency in lead scoring, routing, lifecycle tracking, and SLA adherence Support campaign execution through documentation, enablement, and scalable processes. Generate actionable insights and reports to guide decision-making. Drive innovation by exploring new tools and methodologies to enhance marketing operations. Qualifications 7+ years of experience in marketing operations. Strong understanding of marketing channels and campaign measurement Proficient in using CRM platforms and marketing automation tools (Salesforce, Pardot, Marketo, etc.) Strong understanding of the CTV and OTT landscape inclusive of vendors and players. Proven ability to translate complex data into clear insights and recommendations. Flexible and open working style, with an ability to quickly establish trust and credibility Excellent communication and stakeholder management skills; comfortable interfacing with senior leadership. Bachelor’s degree in Business, Marketing, or related field Skills and Qualifications Additional Job Description The salary range for this role is expected to be between $160,000 and $180,000, plus a bonus paid bi annually. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here. At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities. Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law. Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team View phone number on click.appcast.io) or View email address on click.appcast.io for assistance. This number is for accommodation requests only and is not intended for general employment inquiries. * Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here. At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities. * Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law. Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team View phone number on click.appcast.io) or View email address on click.appcast.io for assistance. This number is for accommodation requests only and is not intended for general employment inquiries. Job Alerts: If you would like to be notified of new opportunities when they are posted, please click here. You will be asked to create an account first if you do not already have one. Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (