Fitness Director at Boutique Fitness Studio

Job Description

Job Description

We’re looking for a motivated, energetic, and sales-driven Director to lead the day-to-day operations of our fitness facility. This is a hands-on leadership position for someone who enjoys working with people, building a strong team, driving membership growth, and creating a great experience for our members.

The ideal candidate is a strong salesperson and leader who is comfortable holding a team accountable, jumping in wherever needed, and helping grow the business.

Location: North San Jose / Berryessa, CA 95132 

Key Responsibilities

Sales & Membership Growth

• Lead the gym’s membership sales efforts and consistently work toward monthly sales goals
• Follow up with leads through phone calls, texts, social media, and in-person conversations
• Conduct facility tours and consultations with prospective members
• Convert trials, challenges, and walk-ins into memberships
• Train and coach staff on sales techniques, lead follow-up, and member retention
• Track sales activity, conversions, and overall performance
• Help develop promotions, referral programs, and other initiatives to drive new memberships
• Build relationships with current members to improve retention and identify sales opportunities

Team Leadership & Management

• Lead, motivate, and manage front desk staff and trainers
• Set clear expectations and hold team members accountable for performance
• Conduct regular team meetings, coaching, and performance check-ins
• Assist with recruiting, interviewing, onboarding, and training new employees
• Create a positive, high-energy, team-oriented culture
• Address employee and member concerns professionally and promptly
• Be willing to step into front desk, sales, or fitness operations when needed

Scheduling & Gym Operations

• Create and manage employee schedules to ensure proper coverage
• Coordinate trainer and class schedules
• Manage call-outs, schedule changes, and staffing needs
• Oversee opening/closing procedures and overall facility operations
• Ensure the gym is clean, organized, welcoming, and operating efficiently
• Help ensure policies and procedures are consistently followed

Member Experience & Nutrition

• Build relationships with members and help create a strong sense of community
• Help organize member events, challenges, and engagement activities
• Coordinate and lead general nutrition seminars and educational sessions within the scope of the Director’s qualifications
• Help members understand the gym’s programs, resources, and services
• Work with the team to improve member satisfaction and retention

Qualifications

• Previous experience in sales, management, fitness, hospitality, or a customer-facing leadership role
• Strong sales ability with a results-oriented mindset
• Experience managing and motivating a team
• Strong communication and interpersonal skills
• Organized and comfortable managing schedules and multiple priorities
• Comfortable working in a fast-paced, high-energy environment
• Reliable, professional, and willing to lead by example
• Passion for fitness, health, and helping people reach their goals

Preferred, But Not Required

• Spanish-speaking / bilingual
• Personal Training or Group Fitness Certification
• Previous gym or fitness studio experience
• Previous membership or recurring-service sales experience
• Experience leading nutrition or wellness education

What We're Looking For

We’re looking for more than someone who simply keeps the gym running. We want a leader who can drive sales, develop the team, connect with members, and take ownership of the business.

The right person should be comfortable being measured on results, including membership sales, lead conversion, retention, team performance, and overall gym operations.

If you’re competitive, personable, organized, passionate about fitness, and enjoy building and leading a team, we’d love to meet you.