Principal, Business Operations (Platform Marketing)

Principal, Business Operations

As Principal, Business Operations, you will be the strategic operating backbone of Platform Marketing -- turning operating data into insights and actions that inform strategy, and partnering directly with the CMO to run the org with clarity and velocity. This role is for someone who thrives at the intersection of strategy and analytics, is deeply comfortable working cross-functionally in a fast-paced SaaS environment, and brings a strong understanding of marketing strategy within the tech industry.

Responsibilities

1. Budget Strategy, ROI & Investment Reporting:

• Drive how Platform Marketing invests -- recommending where to shift spend, when to double down, and what to cut based on what is driving results
• Own the annual and in-year budget process end-to-end: build the investment case, defend allocation in company-wide planning, and manage forecast cycles as priorities evolve
• Continuously evaluate the efficiency and effectiveness of marketing investment and drive the reallocation
• Leverage AI tools to build real-time budgeting dashboards and automate reporting, freeing up capacity for higher-order analysis and strategy in partnership with the finance team.

2. Operating Rhythm, Scale & Operational Excellence:

• Design and run the CMO's business cadence: leadership agendas, performance reviews, QBRs, annual planning, all-hands meetings, and team offsites keeping the org connected, aligned, and moving
• Build durable, scalable operating frameworks and best practices that the org can rely on year over year -- not just maintaining rhythm, but building infrastructure that scales with the team
• Proactively identify areas of operational inefficiency and lead the fixes to streamline processes, reduce costs, and improve how the org operates
• Establish and hold accountability around 3/1 year planning cycles with setting clear owners, milestones, and success measures

3. Stakeholder Influence & Executive Communications:

• Own the Platform Marketing narrative end-to-end pulling together the data, building the story, and delivering sharp, executive-ready communications that answer 'how are we performing, where are we headed, and why it matters'
• Build and maintain high-trust relationships across Finance, Sales, Product Marketing, and GBSG acting as the connective tissue that keeps Platform Marketing aligned cross-functionally
• Get ahead of the questions before they're asked identify where leadership needs a clear recommendation, do the work, and show up with a data-backed answer

Qualifications

Required:

• 8+ years in marketing strategy and operations - with direct ownership of large marketing budgets; prior management consulting experience preferred
• Hands-on experience with media spend and agency ROI analysis: iROAS, attribution modeling, SOW evaluation, performance marketing metrics
• Strong financial acumen: forecasting, accruals, and the ability to translate financial data into strategic narrative for executive audiences
• Exceptional executive communication skills -- written and verbal; able to distill ambiguity into a clear, compelling point of view
• Demonstrated ability to drive organizational change in a matrixed environment, building alignment across functions without direct authority
• Active GenAI fluency: uses tools in real workflows for analysis, dashboarding, synthesis, and drafting
• Deep understanding of marketing strategy and go-to-market execution in a SaaS or tech environment
• Bachelor's degree in Marketing, Business, or related field

Preferred:

• MBA or equivalent advanced degree
• Experience supporting a CMO or senior marketing executive in a high-growth environment
• Background in integrated marketing campaigns
• Prior experience building or scaling a marketing COE or operating model from the ground up

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Bay Area: $197,000 -266,000