Management Analyst, Marketing & Content Strategy

Management Analyst, Marketing & Content Strategy

The Department of Marketing and Public Relations is seeking a talented individual to fill the position of Management Analyst, Marketing & Content Strategy. Mission College, located in Santa Clara, the heart of the Silicon Valley, is a proud Hispanic Serving Institution (HSI) and Asian American Native American Pacific Islander Serving Institution (AANAPISI). As a designated Caring Campus, we prioritize connection, compassion, and belonging in all that we do. We are deeply committed to diversity, equity, inclusion, and anti-racism, not just as values, but as everyday practices. Our greatest strength is our people. At Mission, employees are encouraged to bring their full, authentic selves to work. We lead with heart, honor lived experience, and center students in every decision. With innovative programs, a student-focused culture, and award-winning faculty and staff, Mission College has earned recognition for advancing equitable student outcomes, supporting basic needs, and driving workforce development. This is more than a place to work it's a place to belong, grow, and make a real impact.

Under the general direction of the Director of Marketing and Public Relations, the Management Analyst for Marketing and Content Strategy is responsible for coordinating and executing data-informed marketing initiatives that drive student engagement, enrollment, and brand awareness. This role combines strategic content development, AI-driven marketing support, and administrative coordination. The incumbent will write and manage content for newsletters, websites, and campaigns; support enrollment marketing efforts including weekly newsletters and email communication; and oversee the department's work order/project intake system to ensure timely delivery and performance tracking across platforms. Coordinate with the Social & Multimedia team to extend campaign messaging across digital and social platforms.

Examples of duties include:

Serve as the primary point of contact for intake of marketing work orders from internal departments; review, assign, and track projects from request to completion.

Maintain a marketing request/project management system to ensure equitable workload distribution and deadline compliance.

Oversee the development, scheduling, and distribution of college student and employee newsletters through Constant Contact, ensuring timely, engaging, and brand-consistent.

Generate weekly reports on active projects, completion rates, and team performance for leadership review.

Provide administrative support to the Director, including scheduling meetings, preparing reports, managing vendor communications, and assisting with contracts, bids, and Requests for Proposals (RFPs).

Assist in the development of integrated enrollment marketing campaigns in collaboration with Outreach, Admissions, and Financial Aid.

Use data analytics, CRM reports, and predictive insights to identify and target key student segments, including first-generation students, adult learners, and stop-outs.

Monitor campaign performance metrics and adjust messaging strategies to increase engagement, conversion, and equity in outcomes.

Support digital advertising campaigns by writing optimized content and tracking performance indicators across platforms.

Cross-Department Collaboration

Liaise with instructional departments, Student Services, and leadership to collect content, success stories, and campus updates for use in campaigns and storytelling.

Support the production of board reports, public communications, and executive talking points as needed.

Work closely with the Social and Multimedia team to amplify written content through video, photography, and social campaigns.

Assist with press and media coordination for events, student stories, and college-wide announcements.

Innovation, Research, and Compliance

Stay current on trends in generative AI, student recruitment marketing, and higher education communications.

Ensure all content meets accessibility standards and follows district, FERPA, and branding guidelines.

Contribute to the development of style guides, voice and tone standards, and AI usage protocols for internal content creators.

Applicants who possess the knowledge, skills and life experiences to address the cultural and educational needs of a diverse student population are encouraged to apply.

Assignment - 100% of full time, 37.5 hours per week, 12 months per year, with anticipated start date of September 2026. Schedule may change to include some evening or weekend hours, as needed. This position is a member of the West Valley-Mission Classified Employees Association (WVMCEA), Office, Technical & Business Services Employee Unit.

Work Location: Mission College, Santa Clara, CA

Salary and Benefits - Anticipated Hiring Range: $9,387.67$10,262.58 monthly (WVMCEA Salary Schedule, Range 70, Steps A-C). Benefits include: Employer-contributed medical, dental and vision for employee, spouse, and/or dependents. Employer-paid long term disability for employee. Employer-provided life insurance. 14 paid holidays, plus 1 floating holiday annually; paid non-workdays between Christmas and New Year. 12 days vacation leave accrued annually; rate increases step-wise up to maximum 22 days vacation leave accrued annually. 12 days sick leave accrued annually. Personal necessity leave and personal business leave. Educational growth incentive program from $45 to $225 monthly. $1000 longevity award annually after 10 years of service and $1,500 longevity award annually after 15 years of service. CalPERS retirement. Position is union affiliated.

Minimum Qualifications - Any combination of experience and education that would provide the required knowledge and abilities is qualifying. A typical way to obtain the required knowledge and abilities would be: Experience: Two years of responsible technical or professional administrative experience in a college or university environment. Education: Equivalent to possession of a Bachelor's degree from an accredited college or university with major course work in business administration, public administration, social science, computer science, or a related field AND Understanding of, and sensitivity to the diverse academic, socio-economic, ethnic, religious and cultural backgrounds, disability, and sexual orientation of community college students, faculty and staff.

Desired Qualifications - The ideal candidate will also demonstrate the following desired qualification(s): Content Strategy, Creation, and AI Integration Evidence of strong writing, editing, and storytelling skills for a variety of audiences and channels. Demonstrated successes using generative AI and content marketing tools for higher education or public sector communications. Demonstrated familiarity with CRM platforms (e.g., Slate, Salesforce), Google Analytics, or campaign dashboards and other digital tools used at a community college. Evidence of exceptional organizational skills with the ability to manage multiple projects and deadlines simultaneously. Strong collaboration and interpersonal skills across diverse teams and stakeholders. Experience implementing and leveraging budget, personnel, and technology resources to achieve organizational outcomes in an educational setting. Documented success providing administrative support to the director-level managers (or higher) and engaging with external contractors, partners, and/or community agencies. Knowledge and Abilities Principles of marketing, communications, brand management, and public relations. Methods of audience segmentation, enrollment marketing, and student engagement strategies. Cross-channel communication strategies across email, web, social media, print, and digital advertising platforms. Knowledge of SEO best practices and website content optimization. Experience using email marketing platforms such as Constant Contact, Mailchimp, or CRM-integrated communication tools. Knowledge of editorial calendar development and institutional messaging coordination. Marketing analytics, campaign reporting, CRM systems, and audience engagement strategies. Executive communications and institutional reputation management practices. Principles of accessibility and inclusive communication practices, including WCAG standards and FERPA compliance. Ability to analyze enrollment trends and translate data into actionable communication strategies. Ability to maintain brand consistency across multiple communication channels and campaigns. Ability to collaborate effectively with faculty, staff, administrators, students, and external partners.

Knowledge and Abilities - Knowledge of: Pertinent federal, state, and district laws, codes and regulations. Tools, techniques and terminology used in statistical data analysis. Principles and practices of modern office management and recordkeeping. Operation, procedures, and policies of college instructional programs. Software programs and database systems relevant to area of assignment. Ability to: Analyze existing work processes and develop improved methodologies and procedures. Provide technical and functional supervision to less experienced staff. Function as project manager, providing liaison to other district and/or college faculty and administrators. Plan, coordinate and conduct analytical studies and surveys related to assigned department programs and activities. On a continuous basis, know and understand all aspects of the job; intermittently analyze work papers, reports and special projects; identify and interpret technical and numerical information; observe and problem solve operational and technical policy and procedures. On a continuous basis sit at desk for long periods of time; intermittently twist to reach equipment surrounding desk; perform simple grasping and fine manipulation; use telephone; write or use a keyboard to communicate through written means; and lift or carry weight of 10 pounds or less. Provide information and analyses in verbal or written form to district administrators, faculty and staff. Maintain comprehensive databases; coordinate software or database problems with information technology staff. Use sound judgment in recognizing scope of authority. Operate and use modern office equipment including computers and applicable software. Maintain regular attendance and adhere to prescribed work schedule to conduct job responsibilities. Utilize appropriate safety procedures and practices for assigned duties. Communicate effectively orally and in writing. Relate effectively with people of varied academic, cultural, and socio-economic backgrounds using tact, diplomacy, and courtesy. Establish and maintain effective, cooperative, and collaborative working relationships with others

West Valley - Mission Community College District