Management Analyst, Marketing & Content Strategy

Position Title Management Analyst, Marketing & Content Strategy Overview Under the general direction of the Director of Marketing and Public Relations, the Management Analyst for Marketing and Content Strategy is responsible for coordinating and executing data‑informed marketing initiatives that drive student engagement, enrollment, and brand awareness. The role combines strategic content development, AI‑driven marketing support, and administrative coordination. Responsibilities Serve as the primary point of contact for intake of marketing work orders from internal departments; review, assign, and track projects from request to completion. Maintain a marketing request/project management system to ensure equitable workload distribution and deadline compliance. Oversee the development, scheduling, and distribution of college student and employee newsletters through Constant Contact, ensuring timely, engaging, and brand‑consistent content. Generate weekly reports on active projects, completion rates, and team performance for leadership review. Provide administrative support to the Director, including scheduling meetings, preparing reports, managing vendor communications, and assisting with contracts, bids, and RFPs. Assist in the development of integrated enrollment marketing campaigns in collaboration with Outreach, Admissions, and Financial Aid. Use data analytics, CRM reports, and predictive insights to identify and target key student segments, including first‑generation students, adult learners, and stop‑out students. Monitor campaign performance metrics and adjust messaging strategies to increase engagement, conversion, and equity in outcomes. Support digital advertising campaigns by writing optimized content and tracking performance indicators across platforms. Liaise with instructional departments, Student Services, and leadership to collect content, success stories, and campus updates for use in campaigns and storytelling. Support the production of board reports, public communications, and executive talking points as needed. Work closely with the Social and Multimedia team to amplify written content through video, photography, and social campaigns. Assist with press and media coordination for events, student stories, and college‑wide announcements. Minimum Qualifications Two years of professional administrative experience in a college or university environment. Bachelor’s degree in business administration, public administration, social science, computer science, or a related field. Understanding of and sensitivity to diverse academic, socioeconomic, ethnic, religious, cultural, disability, and sexual orientation backgrounds of community college students, faculty, and staff. Desired Qualifications Experience in content strategy, creation, and AI integration. Strong writing, editing, and storytelling skills for a variety of audiences and channels. Demonstrated successes using generative AI and content marketing tools for higher education or public sector communications. Familiarity with CRM platforms (e.g., Slate, Salesforce), Google Analytics, or campaign dashboards and other digital tools used at a community college. Exceptional organizational skills and ability to manage multiple projects and deadlines simultaneously. Strong collaboration and interpersonal skills across diverse teams and stakeholders. Experience implementing and leveraging budget, personnel, and technology resources to achieve organizational outcomes in an educational setting. Documented success providing administrative support to director‑level managers and engaging with external contractors, partners, and community agencies. Knowledge and Abilities Principles of marketing, communications, brand management, and public relations. Audience segmentation, enrollment marketing, and student engagement strategies. Cross‑channel communication strategies across email, web, social media, print, and digital advertising platforms. SEO best practices and website content optimization. Experience using email marketing platforms such as Constant Contact or Mailchimp. Editorial calendar development and institutional messaging coordination. Marketing analytics, campaign reporting, CRM systems, and audience engagement strategies. Executive communications and institutional reputation management practices. Principles of accessibility and inclusive communication practices, including WCAG standards and FERPA compliance. Ability to analyze enrollment trends and translate data into actionable communication strategies. Ability to maintain brand consistency across multiple communication channels and campaigns. Ability to collaborate effectively with faculty, staff, administrators, students, and external partners. Benefits & Compensation Salary range: $9,387.67–$10,262.58 monthly (WVMCEA Salary Schedule, Range 70, Steps A-C). Benefits include employer‑contributed medical, dental, and vision; employer‑paid long‑term disability; life insurance; 14 paid holidays plus floating holiday; vacation and sick leave; personal leave; educational growth incentive; longevity awards; CalPERS retirement; union affiliation. EEO Statement West Valley‑Mission Community College District is an Equal Opportunity Employer that seeks to employ a diverse workforce who will contribute to an inclusive and welcoming educational and employment environment. The District is committed to nondiscrimination on the basis of ethnic group identification, race, color, national origin, religion, age, sex, physical disability, mental disability, genetic information, ancestry, gender identity, gender expression, sexual orientation, language, accent, citizenship status, transgender status, parental status, marital status, economic status, military or veteran status, and medical condition consistent with applicable federal and state laws. #J-18808-Ljbffr West Valley-Mission Community College District