Director of Marketing

Job Description

Job Description

SUMMARY OF PRINCIPAL & MAJOR RESPONSIBILITIES: The Director of Marketing leads the development and execution of Visit Corpus Christi’s integrated marketing strategy across Leisure, B2B/Group, Sports, and Film & Music audiences. Reporting to the VP of Marketing, this role owns brand positioning, campaign strategy, digital and content marketing, paid media, and partnership marketing, translating organizational goals and Vision 2030 priorities into measurable marketing programs. The Director of Marketing leads and develops the marketing team, collaborates closely with Communications, Marketing Operations, and Sales to ensure aligned, on-brand storytelling, and serves as a strategic partner to leadership in growing destination awareness, visitation, and economic impact.

PRINCIPAL DUTIES AND RESPONSIBILITIES (Essential Functions):

• Develop, lead, and continuously refine VCC’s integrated annual marketing strategy across leisure, group/B2B, sports, and film & music verticals, in alignment with organizational goals and Vision 2030.
• Own brand positioning, voice, and creative direction, ensuring a consistent and compelling identity across all channels and audiences.
• Direct the planning and execution of multi-channel campaigns spanning digital, social, paid media, content, email, web, and print.
• Develop and manage the marketing budget in partnership with the VP of Marketing, allocating resources for maximum return and accountability.
• Lead, mentor, and develop the marketing team, setting goals, conducting performance evaluations, and identifying opportunities for professional growth and continuing education.
• Partner with the Senior Director of Communications to align earned, owned, and paid storytelling across the organization.
• Partner with the Director of Marketing Operations to ensure campaigns are properly scoped, trafficked, and delivered through established workflows.
• Collaborate with the Chief Sales Officer, Sales & Sports Commission, and Film & Music Commission to support group, convention, sports, and film/music marketing needs.
• Establish and monitor marketing KPIs and dashboards; provide regular performance reporting, analysis, and insights to leadership.
• Guide audience research, market analysis, and data-driven segmentation to inform strategy, targeting, and personalization.
• Champion the responsible use of approved analytics, CRM, and marketing-technology platforms to improve performance and efficiency.
• Ensure all marketing reflects inclusive, authentic, and accessible representation of Corpus Christi and its communities.
• Monitor destination-marketing, travel, and digital trends, bringing innovative and fiscally responsible ideas to keep VCC at the forefront of the tourism industry.
• Represent Visit Corpus Christi at industry events, partner meetings, and community functions as a marketing leader and brand ambassador.
• Model clear expectations and build a culture of creativity, collaboration, accountability, and continuous improvement across the marketing function.
  

Team Leadership Expectations

• Regularly delivers timely, actionable, and empathetic feedback to improve performance and course-correct behaviors.
• Recognizes how their own emotions and actions impact the team’s morale and productivity.
• Navigates interpersonal friction with a neutral, solutions-oriented approach to maintain team harmony.
• Translates high-level company goals and break them down into meaningful, daily objectives for the team.
• Holds themselves and the team to high standards, ensuring deadlines are met without sacrificing quality or well-being.
• Communicates expectations and vision in a way that inspires and aligns their team.

Other Functions:

• Travel to attend industry events and to promote the destination to potential visitors (Up to 15% of the year).
• Any additional duties as assigned.
  

JOB SPECIFICATIONS:
Required Knowledge, Skills, and Abilities (Requirements are representative of minimum levels of knowledge, skills, and/or abilities):

• Proven ability to develop and execute integrated, multi-channel marketing strategies that drive measurable results.
• Strong command of brand strategy, creative development, digital marketing, paid media, content, and marketing analytics.
• Demonstrated leadership in building, managing, and developing high-performing marketing teams.
• Excellent written and verbal communication, with the ability to simplify complexity and inspire alignment across diverse teams.
• Strong financial acumen and experience developing and managing marketing budgets.
• Exceptional organizational, strategic, and project-management skills, balancing big-picture vision with execution and detail.
• Ability to make decisions, exhibit sound and accurate judgment, and make timely decisions.
• Ability to anticipate and solve practical problems and resolve issues.
• Ability to foster a cooperative work environment with staff and external partners.
• Ability to develop and manage multiple projects simultaneously, meet deadlines, and be proactive.
• Ability to communicate clearly and demonstrate strong group presentation skills and high ethical standards.
• Must exhibit professional maturity.
• Ability to function well in a high-paced and at times stressful environment.

Education, Training, and Experience:  

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s degree preferred).
• 5+ years of progressive marketing experience, including 3+ years in a leadership or management role; destination marketing, tourism, or hospitality experience preferred.
  

License/Certifications:

• Must have valid driver’s license and must be insurable under VCC current motor vehicle insurance policy.
  

Computer Software:

• Microsoft Office, Microsoft Teams, SharePoint, Adobe Creative Suite, Simpleview, Act-On, CrowdRiff, Canva
  Basecamp

Equipment to be Used and Operated:

• Telephone; Computer; Copy machine; and Scanner

Physical Requirements:
While performing the duties of this job, the employee is required to sit for extended periods of time. Shall be able to apply 20 lbs. of force frequently to lift, carry, push, pull, or otherwise move objects. Must be able to view computer screen for extended period of time with clear, close-up vision.
Mental/Emotional Requirements:
Must be able to work in a fast paced and customer service-oriented environment; to perform duties under pressure and meet deadlines in a timely manner; to work as part of a team as well as to complete assignments independently; to take instructions from supervisors; to exercise problem-solving skills; and to interact with co-workers, supervisors, customers, and the public in a professional and pleasant manner.
Safety Responsibilities:
Must learn and comply with all organization safety rules; must always use appropriate safety equipment; must immediately report all unsafe condition to supervisors; must be familiar with all safety features or equipment, machinery, or materials encompassed by job duties; and must check with supervisor if there is a question as to the safe procedure to be used for any job function.
Additional Requirements:
Employees are required to reside within the defined Corpus Christi Metropolitan Statistical Area.
Employees must fulfill the performance standards of this position and comply with policies, rules, and procedures of the organization, including those set out in the Employee Handbook or otherwise communicated (verbally or in writing) to employees.
General Statement:
Visit Corpus Christi offers a hybrid work environment with the level of flexibility based upon job function and needs of the day. This job description is intended to describe the general nature and work responsibilities of the position. This job description and the duties of this position are subject to change, modification, and addition as deemed necessary by the organization. Employees are required to comply with supervisory instructions and perform other job duties, responsibilities and assignments requested by supervisors, managers or other organization officials. The job responsibilities of this position may include cross-training in other functions or positions to ensure satisfactory operation of the department or work area.