Brand Manager

Overview

Purpose:

Dole Packaged Foods is a purpose led organization that is a champion of accessible fruit nutrition and builds a brighter future for people through the goodness of fruit.

At Dole, our culture is uniquely driven by core Values. Our commitment to these Values transforms our work into a meaningful journey toward a brighter future together. Here, you'll be part of a respectful, inclusive culture that deeply values our colleagues, customers, and global communities. We strive for excellence, empowering each other to confidently overcome challenges, continuously learn, and achieve world-class results. Guided by unwavering integrity, our actions consistently reflect our commitment to always doing what's right, fostering lasting trust and strong relationships. Through a spirit of collaboration, we cultivate positivity, generosity, and genuine teamwork, enabling collective success toward our One Dole Purpose. Our innovative spirit leads directly to meaningful outcomes and business success.

We are seeking a dynamic and strategic Brand Manager to join our team at Dole. This individual will play a crucial role in developing, implementing, and executing brand strategies for assigned product groups. The Brand Manager will work closely with cross-functional teams, including Insights & Analytics, Integrated Marketing, and Product Development, to drive brand performance, optimize profitability, and bring innovative products to market.

This role provides flexibility to work in a hybrid environment of home and our Westlake Village, CA office. (Hybrid is defined as 3 times per week in the office).

Responsibilities

Primary Accountabilities:

Brand Planning & Strategy Development:

• Develop and implement annual brand plans for the Frozen category, ensuring alignment with overall business objectives.
• Lead the creation and execution of long-term brand strategies that drive growth and brand equity.

Market & Competitive Analysis:

• Evaluate program performance and identify competitive threats, working closely with the Insights team to conduct primary and secondary research that informs brand strategies and plans.
• Work with Insights & Analytics to analyze market trends, consumer behavior, and competitor activities, recommending adjustments to marketing and product strategies.

Product Development & Activation:

• Own the development of activation plans for both existing and new product lines, partnering with Integrated Marketing to ensure seamless execution.
• Support the product development process, from ideation to launch, developing business cases to assess market potential and ROI.
• Collaborate with other functional areas to bring viable new products to market quickly, ensuring alignment with brand positioning and consumer needs.

Profitability & Budget Management:

• Work to maximize the profitability of assigned product groups by monitoring cost, margin, and volume performance.
• Manage the brand budget, ensuring effective allocation and tracking of resources for all marketing and product initiatives.

Creative & Content Strategy:

• Develop content strategies and themes that resonate with target consumers, ensuring consistent messaging across all touchpoints.
• Partner with internal and external creative teams to develop brief for marketing campaigns, including media marketing and social media plans.

Cross-Functional Collaboration:

• Collaborate with cross-functional teams (Sales, Supply Chain, Product Development, etc.) to manage the brand’s performance and address any gaps between planned and actual results.
• Work closely with the sales team to ensure brand strategies are effectively executed at the retail level, including promotional plans and shelf placements.

Forecasting & Supply Chain Collaboration:

• Manage volume forecasts and collaborate with the supply chain team to ensure product availability aligns with demand, balancing supply and ensuring timely delivery.

Performance Monitoring & Reporting:

• Track and report on the performance of brand initiatives, providing recommendations for optimization based on insights and analytics.
• Provide regular updates to senior leadership on brand performance, highlighting successes, challenges, and key learnings.

Additional Responsibilities:

• Oversee and manage consumer engagement programs, ensuring they align with brand positioning and objectives.
• Act as a brand ambassador, representing the brand in internal and external meetings, trade shows, and other industry events.
• Continuously identify and pursue opportunities to innovate and differentiate the brand in the marketplace.
• Other duties as assigned

Qualifications

Experience, Knowledge, & Skills You Bring:

• 5+ years of experience in brand management or marketing within the CPG industry.Proven track record of developing and executing successful brand strategies and programs.
• Strong analytical skills with the ability to translate market data into actionable insights.
• Excellent communication and collaboration skills with experience working cross-functionally.
• Demonstrated ability to manage budgets and track ROI on brand initiatives.
• Experience with product development and go-to-market strategy execution.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

What You’ll Need to Succeed:

• Passionate about a purpose driven career
• Committed to fostering inclusive environments that support employee development and well-being
• Sets clear expectations, encourages innovation, and drives continuous improvement
• Models and coaches towards transparency and integrity in decision-making
• Effectively facilitates cross-team communication and teamwork

Education & Certification:

• Bachelor’s degree in Marketing, Business, or related field.
• MBA preferred.

Physical Requirements:

• Ability to sit and use the computer for extended periods of time; ability to answer phones and use a variety of office equipment; ability to lift 15 pounds and reach overhead.

Travel Requirements:

• Occasional travel will be required.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

FOR JOBS BASED IN CALIFORNIA:

Hiring Pay Scale: $120,000 to $140,000

Dole Packaged Foods is committed to paying our Associates fairly and equitably. The pay rate offered will consider a wide range of factors, including but not limited to experience, education, accomplishments, and location. Pay scales are subject to review on a regular basis and will be updated as appropriate.