Marketing Brand Director

The client is seeking a Marketing / Brand Director to serve as a strategic and operational leader responsible for developing and implementing brand strategies that drive sustainable, profitable growth. The role focuses on brand strategy and positioning, brand governance, and building brand equity, with continuous analysis of category opportunities and consumer/competitive trends to create breakthrough brand building plans across consumer and trade touchpoints. Key responsibilities include guiding the development of strategic and annual marketing plans covering the full marketing mix (including pricing, positioning, packaging, advertising, promotions, public relations, digital marketing, market research, and new product development) and co-developing marketing plans and budgets with Commercial Directors. The director will lead communications development (including brand story-telling and creative/asset development), identify consumer and market insights, coordinate with business partners to collect and analyze data, and work cross-functionally with trade marketing and sales to support implementation and expand distribution channels. The director will also oversee channel-specific point of sale materials and value-added packs, monitor competitive sets and market trends, evaluate marketing programs, and lead new product development and packaging design, including coordination of duty-free and trade/consumer exhibitions. Additional duties include tracking marketing activities and results against key metrics (such as sales, share, ROI, brand health equity, and consumer engagement) to optimize future strategies, maintaining regular executive reporting, and supporting Board-level reporting and special projects as needed. Qualifications include an undergraduate degree (MBA preferred), at least 10 years of classic FMCG marketing experience with spirits/beverage experience considered a plus, experience with millennial consumers, strong strategic/analytic/creative skills, and the ability to lead and collaborate effectively across the organization and with distributors; bilingual English/Spanish and bicultural capability are required. Confidential