Social Media Coordinator

Job Description

Job Description

Salary:

Key Responsibilities

• Support day-to-day content strategy and story posting for Nancy's personal account
• Capture behind-the-scenes moments, events, and day-in-the-life content that reflects Nancy's voice and lifestyle
• Help maintain a consistent, elevated presence that builds Nancy's personal brand alongside the company brand
  

Brand & Company Accounts

• Support content creation, editing, and posting across @nanproperties and related brand accounts
• Assist with story coverage for listings, events, agent spotlights, and company milestones
• Help maintain consistency across NAN Leasing and Women in PowHER content
  

Content Production

• Create and edit photo and video content optimized for Instagram, TikTok, and other platforms
• Repurpose long-form content into Stories, Reels, and short-form clips
• Maintain a cohesive visual and editorial style aligned with brand standards
  

Trend Forecasting & Strategy

• Monitor social media trends, audio, and formats relevant to real estate, luxury lifestyle, and Houston culture
• Bring forward timely content ideas and adapt trending formats to fit brand voice
• Track platform algorithm changes and best practices to keep content performing

Event Coverage

• Attend company events, listings, and community activations to capture real-time content
• Post live Stories and highlights during events to drive engagement and visibility
• Coordinate with the marketing team on event content plans in advance

Scheduling & Publishing

• Support a social content calendar across all accounts
• Schedule stories using social media management tools (clickup)
• Ensure timely, consistent posting cadence across platforms
  

Qualifications

• 13 years of experience in social media, content creation, or digital marketing (real estate or luxury lifestyle experience a plus)
• Strong photography and videography skills, with proficiency in editing tools (CapCut, Adobe Premiere/Lightroom, Canva, or similar)
• Deep familiarity with Instagram, TikTok, and emerging platforms, including Stories, Reels, and native engagement features
• A sharp eye for trends and the ability to translate them into on-brand content quickly
• Excellent organizational skills and comfort managing multiple content calendars and accounts at once
• Flexibility to attend events outside standard business hours as needed
• Strong written communication skills and an intuitive sense for tone and voice across different accounts
• A proactive, self-starter mindset with the ability to work both independently and collaboratively

What Success Looks Like

• Nancy's personal account and brand accounts feel active, current, and authentically "on voice"
• Events are consistently documented and shared in real time
• Content stays ahead of trends rather than reacting to them
• Posting and scheduling run smoothly with minimal gaps or missed opportunities